The era of traditional SEO is waning, tried and true tactics are becoming less effective, and Google is getting smarter and smarter about penalizing black hat tactics every day. What’s a marketer to do? The era of digital marketing is here, and with it comes a strategy to keep the SEO nightmares at bay, and [...]
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Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were being blamed for kicking newspapers to the curb for good, which meant that Internet users were often a topic of discussion.
Online publishing is changing the way companies create and distribute content. For better or for worse, it’s shaking the foundations of once-secure publishing houses, newspapers and periodicals, and it’s claiming brick and mortar victims daily.
Your audience should be top of mind with every piece of content you create. Unfortunately, many marketers struggle with the concept of personas. Here are some tips for connecting with your audience in order to deliver the right message at the right time over the right channel – all in a compelling way.
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Spotify made its traditional media debut this week with a TV commercial aired during an episode of NBC’s The Voice. The online streaming music service was founded in Sweden in 2006, and made its way stateside in 2011. Spotify’s popularity has only grown since then—a million of Spotify’s 6 million global paid subscribers live in the U.S., with millions [...]
What used to be an age-old question – “should we gate this content?” – is barely given a moment of thought today, as businesses everywhere are clamoring to create and gate as much content as possible in order to capture website leads. Not only is this newfound excitement over content marketing leading to a lot [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
We all know that in the business world, sometimes it’s who you know that matters most. Connections made and relationships nurtured can lead to the next employment opportunity, the next big sale, the great vendor partnership.