While the last holdouts have finally recognized social media as a worthy communication channel, many who have dived in still lack a comprehensive strategy – which can be just as harmful as ignoring social media altogether.
A strong social media strategy will allow you to engage with your audience in a meaningful way, rather than just broadcasting your message in a broad and unfocused manner.
If you’re having trouble getting your social media campaign off the ground, here are three steps to get started:
- Define & Find Your Target Audience
- Understand the Customs & Lingo
- Engage & Provide Value