Slingshot SEO, the innovative firm delivering digital relevance for deserving brands, has partnered with national digital metrics firm Infinitive Analytics to produce a guide that details how analytics professionals can leverage the distinct advantages of Adobe SiteCatalyst.
“Building the Foundation for Smart SEO: Basic Reporting in Adobe SiteCatalyst” helps marketers use this digital tool to drive data-based decision-making.
“Typically small to mid-sized brands rely on Google Analytics to deliver the metrics they need to measure their online marketing efforts , but large brands use tools like Adobe SiteCatalyst to drive their marketing plays and measure ROI,” Jen Wilfong, Vice President of Marketing for Slingshot SEO.
By following the advice in this guide, users will be able to:
- Prepare Adobe SiteCatalyst for SEO analysis
- Understand the concepts and advantages of SiteCatalyst
- Analyze the impact of branded and non-branded SEO (and SEM) results
- Understand the impact of “long tail” search terms
- Understand conversion rates for SEO efforts
- Identify areas for advanced research
- And more reporting methods and tips
In addition to partnering on the white paper, Slingshot SEO is presenting at two sessions to “Master the Digital Universe” at the upcoming Infinitive Digital BrainFest on Friday, May 4. “Are You Feeling Socially Awkward?” will be a panel discussion focusing on the analytics of social media. A second session hosted by Slingshot SEO will offer attendees:
- 7 quick website tips
- Marketing Attribution: a better way to value conversions
- Q&A with analytics and SEO specialists who will be sticking around all afternoon to answer questions.
“We are thrilled to partner with a national-recognized company with such a strong reputation as Infinitive, which is growing and serving enterprise brands, just like Slingshot SEO,” Wilfong added.
About Slingshot SEO
Indianapolis-based Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200. Founded in 2006, Slingshot SEO provides professional SEO services to more than 150 clients across the country. The company’s results are driven by a tireless passion to make deserving brands digitally relevant. For more information about Slingshot SEO and to read customer reviews, visit: http://www.slingshotseo.com
About Infinitive Analytics
Infinitive Analytics works closely with CMOs, digital marketers and their agency partners to set a course for digital success. Their solutions generate superior returns on investments in online & mobile marketing, e-commerce, social media & digital analytics.