Up until a couple of months ago, I viewed web content as a mixed bag when it came to quality. Sort of like a box of chocolates, as the beloved Forrest Gump would say: “You never know what you’re gonna get.”
Web content is still a mixed bag. But it’s getting better, thanks to recent efforts by Google and other search engines to nudge web publishers into producing “high quality content.” And it will get even better because of Slingshot SEO, a company that showed its dedication to excellence in all areas of its operations by hiring a team of experienced editors and writers.
Of course, I may be a bit biased. As Slingshot’s first Editor-in-Chief, I happen to be a part of that team.
Yet, there’s no denying that Slingshot made a groundbreaking move. Think about it. If other companies follow Slingshot’s commitment to excellence in web content, the end result could significantly boost the overall credibility of the internet experience.
I’m committed to being a part of that change.
As a long-term print journalist recently entering SEO territory, my focus as Slingshot’s Editor-in-Chief will remain the same as it always has been. I’m all about producing and editing content that readers will actually want to read … content that’s engaging, credible, newsworthy and informative.
That was my focus while working as a reporter, editor and columnist for an international news agency and several Gannett Co. daily newspapers, including The Indianapolis Star. It also was my focus as a corporate communications consultant working with various clients. When I later served as Editor-in-Chief for several regional magazines, that goal remained intact.
The only major exception this time around is that there isn’t a need to send the final product off to a printer.
However, the switch from print is still intriguing. The thought of working for an internet marketing company had never crossed my mind years ago as I was leaving Northwestern University with a diploma in my hand. For the most part, my graduating class headed in one of two career directions: print or broadcast.
Since then, we have been a part of a major evolution in the way people receive their news and other information. We’ve all adapted. In addition to my print experience, I have Tweeted, blogged and “crossed the line” into broadcast territory by making TV appearances with partner stations. I have co-hosted a web TV program and helped produce an online magazine for a corporate client.
Yes, plenty in the industry has changed. But the commitment to producing quality content should remain the same. At Slingshot SEO, we’re all about excellence in search engine optimization, and the delivery of high quality web content is an essential part of that equation.
That’s the way it should be. The millions of people who rely on the internet as a major source of information deserve to find plenty of engaging, credible, newsworthy and informative content. Actually … it should be like diving into a good box of chocolates.
A graduate of Northwestern University’s Medill School of Journalism, Shari Finnell has been a Statehouse Bureau Chief for United Press International; an editor, reporter and columnist for several Gannett daily newspapers, including The Indianapolis Star; and editor in chief for Where Indianapolis, St. Louis Woman and Indianapolis Woman magazines. She also has been a corporate communications consultant for numerous clients. As Content Editor-in-Chief of Slingshot SEO, Finnell is dedicated to raising the bar on the quality of original content produced for the Internet.