Published
4

We saw the posts on Intelligent Positioning and Search Engine Watch earlier this month and did the exact same study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and realistic SERPs.

Data for our Sample:

Count of Keywords by Length

Results:

Where Wikipedia Appears on a SERP

Wikipedia appeared in positions 1-10 for 28.2% of keywords.

Percent of Wikipedia Rankings by  Keyword Phrase Length

*7-, 8-, and 9-word phrases were left out due to low sample size

Conclusion: Sample selection matters. There is no doubt that Wikipedia owns a large portion of search results. But, for competitive phrases, Google does not just give a top 10 spot to the free encyclopedia.

4

Contributors

Relevance.com contributors combine decades of experience with unique insights into the content promotion and distribution industry.

Chad Pollitt Co-Founder Relevance
Rodger Johnson Public Relations Leader & Consultant
Fernando Labastida Co-Founder Content Propulsion
John Rugh Copywriter/Content Marketing Specialist
Jay Baer Marketing Strategist, Speaker and Author
Pam Didner Global Content Marketing Strategist & Author
Jason Falls Social Media & Public Relations Thought Leader
Dan Moyle Creative Dir. Marketing AmeriFirst
Gini Dietrich CEO Arment Dietrich
Arnie Kuenn CEO Vertical Measures
Brianne Carlon Rush Content Director Kuno Creative
Danielle Look Content Coordinator Relevance
View all our Contributors

Subscribe


Get the latest content promotion news and insights everyday.


Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Thank you for subscribing please check your email for verification.