With Salesforce’s latest acquisition of Indianapolis digital marketing company ExactTarget, the signals are clear: we’re in a digital arms race, where the heavies get heavier even as they continue to have their heads in the clouds. The race is on, and the weapon of the age is clear: data. Sign of the times The breaking [...]
Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to like them, follow them, friend them, click, share and +1 them. This is in addition to the interruption marketing tactics and findability campaigns already in existence. At best, it wears thin. At worst, it does [...]
Well, yes. You should. If you don’t already recognize the importance of quality writing, if you believe that as long as your readers know what you mean, it’s good enough — heck, if you believe in “good enough” — then you’re so far off the mark already that there isn’t much I can do to [...]
In 2012, the Encyclopedia Britannica – the go-to source for information for more than 200 years – announced it would no longer print its pricey reference books. It makes sense – why pay nearly $1,400 for a set of books when Google is free?
Nearly two years ago, Google introduced the Google+ project in what represented a major initiative to take on Facebook in the social realm – a social initiative that’s had mixed results to this point.
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Dogpile isn’t a household name when it comes to search engines, but the feisty little search pioneer has continued to survive over the years even as Google came to dominate the search market.
Depending on when and where you encounter different kinds of information, you probably make certain assumptions about its intent and validity. When evaluating advice on how to take care of a pimple or sunspots, for instance, you probably trust your dermatologist’s advice more than claims made in paid advertisements for skincare products. But seeing the [...]
It should shock no one to hear that there’s a lot of crap on the Internet. A lot of that crap ended up there because online businesses and website developers clung to old-fashioned, offline marketing techniques that didn’t translate well online. Then, marketing changed and became more content- and customer-focused.
When you think of industry in Indiana, you might think of agriculture or manufacturing – but the word “tech” probably doesn’t come to mind. That’s because Indiana has historically been considered a flyover zone for people traveling to tech companies on the coasts.