It’s easier than ever for marketers and PR professionals to reach thousands of people simultaneously, but seasoned professionals avoid mass distributions like this for good reason. Outreach is no longer solely a numbers game; these days, it’s the balance between quality and quantity that has shifted into sharp focus for brands who want to maintain their image [...]
Kanye West often refers to himself as hip hop’s creative genius. He’s certainly musically talented (and few would argue this point), but it takes more than just talent to reach the pinnacle of stardom that he’s attained since his career began as a producer in 1996. His challenging music, edgy videos and pompous personality have [...]
As newspapers struggle with dwindling advertising revenue, those journalists who’ve been lucky enough to retain their jobs must try harder to be relevant. They might pick up a new skill—like video-editing—to show they’re evolving along with modern media. And as they always have, journalists are thinking about what people want to read, and which story [...]
The main principals of public relations have remained the same for years; but like everything else in life, some elements are evolving. Attention spans are getting shorter, so sending out overly detailed PR pitches isn’t going to cut it anymore. Being a long-winded person myself, I learned the hard way.
Editors, grammar Nazis, language mavens and other logophiles have been saying for a long time that good grammar is more than just window dressing, and now we have data to back up that assertion.
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar that can [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
With the digital marketing world evolving at such a rapid pace, marketers have to be innovative to keep up and get ahead of the competition. Many business owners subscribe to the myth that their product or service is a cure-all for customer problems; but even if that product or service does appeal to a broad [...]
The digital socialsphere constantly barrages consumers with content from various newsfeeds, social channels and touchscreen devices. As a result, generic marketing content tends to get lost in the clutter and becomes ineffective. The decline of this “one-size-fits-all” content strategy has given rise to a new era of highly targeted, personalized marketing.
Twitter chats are a great way to learn new strategies and tools, ask questions, participate in discussions and even answer some questions around digital marketing. The sheer volume of Twitter chats can feel overwhelming—that’s why I’ve compiled a list of chats that users can learn from and enjoy.