When trying to create brand awareness through social networks, marketers tend to zero in on The Big Three: Facebook, Twitter and LinkedIn. But what about the hundreds of niche social networks out there? As an intern at digitalrelevance ™, I’d like to give a shout out to all the little guys. Consider this analogy. When interviewing [...]
At Virginia Tech last fall, researchers concluded a study on how to spot early signs of defects in cars by following social media posts. Also last year, a medical journal published a study that revealed Twitter could have predicted the 2010 cholera outbreak in Haiti more quickly than the country’s official sources.
Working after hours at an agency can be quite the experience. The combination of deliverable reviews, data crunching and process definition, mixed with an empty office and some zany consultants, ultimately leads to shocking discoveries in the search landscape.
“If you re-read your work, you can find on re-reading a great deal of repetition can be avoided by re-reading and editing.” —William Safire
It controls us marketers. If the search engine is good enough, it can make us allies in its mission to deliver problem solving and entertaining content to its users.
Google senior vice president Amit Singhal says he’s been dreaming of building a Star Trek-like computer since he was a child. And in May, Google rolled out an update to the Chrome browser that brings the search engine one step closer to becoming a know-it-all supercomputer, just like the one on the USS Enterprise.
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Google’s algorithm updates, including Penguin 2.0, are analogous to a rancher herding his cattle. The cattle are probably not going without some sort of a fight, but eventually they’ll get to where the rancher wants them to go. Google’s been telling webmasters for many years that the key to search success is to create exceptional [...]
Tectonic shifts in marketing continue to occur as more companies embrace inbound. A recent example is the rebranding of SEOmoz to simply “Moz” as the company broadens its focus to an inbound approach after nearly a decade of thought leadership in SEO.
My generation—Generation Y—is here to wreck everything, obviously. We don’t respond to traditional advertising anymore, and we prefer getting our news from Twitter instead of the New York Times (or at best, @nytimes). Many brands have tried to reach millennials through Facebook, but it’s unclear whether or not that’s successful.