According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.
Google Analytics offers great opportunities for you to track your business’s online conversions. Two heavy hitters are Pay Per Click (PPC)—paid advertisements like AdWords—and Organic, optimized through search engine optimization (SEO). However, one of these tactics appears to be falling by the wayside while one seems to thrive.
Happy Cyber Monday! For those not yet aware, today is the biggest online shopping day of the year. While it’s often overshadowed by its big brother Black Friday, Cyber Monday has made a name for itself since its official inception in 2005. This is a day B2C marketers can’t afford to overlook. But how big [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular by good old fashioned word-of-mouth. That’s because there’s actually nothing tangible to share in Snapchat. It’s a glorified direct messaging application- much like sending a [...]
Last week, the Internet was abuzz about an inspiring new toy company that sought to empower girls to think creatively and fill a void in the science and engineering industries. GoldieBlox released a YouTube video that creatively showed a young group of girls bored of the typical girly, pink, unimaginative toys that are advertised to them every day. [...]
As the month of thanks comes to a head, it’s important to consider the things in your life (and your job) you’re the most thankful for. As marketers, we’re always looking for ways to make our jobs a little easier and when something comes into play that makes our job easiest, it’s hard not to [...]