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I recently read the book App Empire and had the opportunity to interview its author Chad Mureta. In the book, Mureta – he himself a successful mobile app developer – seeks to empower individuals to become what he calls an ‘Appreneur.’
In my mind, the book can be distilled down to a few key takeaways. App Empire encourages budding developers to focus on research in the early stages, make iterative improvements, and choose the best monetization model for the business. One encouraging aspects of the book states that much of the process can be automated, allowing non-programmers to develop a million-dollar application.
Read the full story on Inc.com >>
Aaron Aders
Market Research Director at digitalrelevance
Aaron is a co-founder and Market Research Director at digitalrelevance. Building on more than a decade of Internet marketing experience, Aaron has contributed in many roles including Graphic Designer, Project Manager, Systems Analyst and Chief Operations Officer.
@aaronaders
Co-Founder & Market Research Director at @digitalrelevance I love to jump off cliffs, go surfing, climb rocks and all adventures in general.
24hours!! I hope to see @tpinsonn droppin' dimes like this for the Hoosiers next year --> http://t.co/XXywHhI7dW - 14 hours ago
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