Published
22

A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.

Inbound Marketing Funnel

A complete and robust inbound marketing campaign consists of high-quality content marketing, CRO, marketing automation, a CRM and re-marketing. When your content is tailored to prospects in different stages of the funnel, you can move them through to conversion quickly and effortlessly!

Sources:

  • SEOmoz.org/blog
  • HubSpot.com
22

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Relevance.com contributors combine decades of experience with unique insights into the content promotion and distribution industry.

Chad Pollitt Co-Founder Relevance
Rodger Johnson Public Relations Leader & Consultant
Fernando Labastida Co-Founder Content Propulsion
John Rugh Copywriter/Content Marketing Specialist
Jay Baer Marketing Strategist, Speaker and Author
Pam Didner Global Content Marketing Strategist & Author
Jason Falls Social Media & Public Relations Thought Leader
Dan Moyle Creative Dir. Marketing AmeriFirst
Gini Dietrich CEO Arment Dietrich
Arnie Kuenn CEO Vertical Measures
Brianne Carlon Rush Content Director Kuno Creative
Danielle Look Content Coordinator Relevance
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