Published By:

When you think of industry in Indiana, you might think of agriculture or manufacturing – but the word “tech” probably doesn’t come to mind. That’s because Indiana has historically been considered a flyover zone for people traveling to tech companies on the coasts.

But Indiana – and the city of Indianapolis in particular – has emerged in recent years as something of a tech hotbed in its own right.

There are plenty of reasons for this unlikely trend. State universities are emphasizing innovation and entrepreneurship in their curriculums, and many talented college students are getting their feet wet with valuable internships at companies like SalesForce and Rekevance.

Indiana generally has business-friendly policies that have incentivized entrepreneurs to invest here. Finally, there’s the crucial workforce element; many younger workers interested in tech are choosing to stay here rather than move to the coasts – reversing to some degree the “brain drain” that’s concerned state leaders for so many years.

Many tech businesses in the Indianapolis area relate to some aspect of digital marketing. As of 2010, there were more than 70 “measured marketing” businesses statewide that involved technologies related to search, email marketing, social media and mobile, according to TechPoint, the state’s technology initiative. New tech startups continue to emerge thanks to a statewide network of tech incubators, as well as the availability of seed funding and startup communities.

Here is an alphabetical listing of some of the many tech notables in the Indianapolis area:


aprimo teradata

Aprimo provides integrated marketing management software and services. Aprimo was acquired by data warehousing firm Teradata in 2011; today Aprimo is part of Teradata Applications along with eCircle, which Teradata acquired last year.




Bluelock serves enterprise and mid-size clients with a portfolio of cloud computing products including virtual datacenters, hybrid cloud configurations and recovery-as-a-service. The company hosts datacenters in Indianapolis and Las Vegas, Nev.




ChaCha will answer your questions in real-time online and on mobile devices for free. With more than a billion questions answered in an “ask a smart friend” format, ChaCha has become a major player in the Q&A space.




Launched in 2007, Compendium offers a comprehensive content marketing platform. Clients like Indiana University and Bass Pro Shops use the company’s calendar-based tool for content planning, production, publishing, promotion, and reporting.




Privately owned Delivra provides email marketing software and consulting services. Delivra software tools involve editing, segmentation, automation triggers, personalization, SMS/text messaging, real-time reports and integration with other marketing campaigns.




Among the best known of the Indy tech companies is ExactTarget, which sells interactive software for email marketing, social media marketing, mobile marketing and more. ExactTarget is well-known for its “Orange” culture and its presence in international markets.




Formstack is a privately held company that enables clients to build customizable online forms to collect information like registrations, payments, and email addresses. Launched in 2006, Formstack has some 300,000 users in 110 countries.


Interactive Intelligence


Interactive Intelligence provides contact center, unified communications, and business process automation software to enterprise and mid-size companies. In business since 1994, Interactive Intelligence serves brands including BMW, Coca-Cola, Honda Motor Company and Sony.


Right On Interactive


Right On Interactive is a marketing automation company that provides solutions for customer scoring, lead nurturing, reporting and analysis, email marketing, and more. Founded in 2006, Right On has more than 300 customers.


T2 Systems

t2 systems

Parking technologies is the specialty of T2 Systems, which serves municipalities, colleges, medical facilities, event venues and other types of organizations. T2 Flex, the company’s flagship cloud product, unifies parking management tasks into one system that provides data insights into a customer’s parking operations.


These are just a few of the many companies that are turning Indy into a tech powerhouse. So what are your thoughts about Indy as a Tech hub? Which of these companies were you previously familiar with and which ones deserve the most credit for raising the city’s profile in the Tech space? And what companies have been left out that should have made the list?



Sponsored Resources

Want more resources

View all Resources


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Vidya Sury Vidya Sury, Collecting Smiles
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Kelsey Libert Marketing VP & Partner
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Cision Logo PRWeb Log Haro Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing please check your email for verification.