The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
Week ending September 6, 2013:
1 » How to Measure the PR Value of a Blog » shiftcomm.com
Most of the time, PR firms and practitioners measure an outlet’s capabilities on behalf of a client in terms of the number of eyeballs that you’re in front of. This article will show you how you can measure PR value of your blog across seven categories: exposure, search value, social, advertising, surveying, marketing and sales.
2 » What Google Wants You to Know about Google Analytics » kissmetrics.com
One thing that can make your resume, portfolio or professional profile stand out is certification in Google Analytics. This article covers everything you need to know about preparing to take the GA IQ test, from studying tips and covered topics to suggested resources and what to do with your certification.
3 » SEO in the Personalization Age » moz.com
Personalization of customer experiences in the digital space is one of the most concerning issues for SEOs and inbound marketers today. While personalization in search marketing is not something new, it is something that changes regularly and can be difficult to stay on top of. This article covers many of the prevalent issues related to personalization and SEO.
4 » What Can Gartner’s Hype Cycle Teach Us About Emerging Technologies? » relevance.com
Earlier this month, Gartner released the 2013 Hype Cycle for Emerging Technologies. Gartner’s Hype Cycle is an annual report and trend curve that follows the progress of new technologies in the market. According to Gartner, emerging technologies typically move through phases of inflated expectations — overpromising and underdelivering — and disillusionment before becoming commonplace reality.
5 » The 6 W’s of Social Content » marketingmag.com
With consumers in the social world being constantly barraged by content from businesses, it is no longer enough for those businesses to have just a solid social strategy – the quality of their content must be a top priority as well. This article covers the necessary why, who, what, when, where and how of publishing social content.
6 » The 20 Most-Shared Ads of August » mashable.com
Just as the title proclaims, this article covers the 20 most-shared ads of august. No doubt you have seen at least a few of these before – and for good reason. All are examples of the power and reach of extensive social media proficiency.
7 » August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting » crazyegg.com
Crazy Egg has compiled a list of August’s best (and sometimes most controversial) articles on conversion, analytics and copywriting. This list includes helpful and educational articles from all sorts of digital marketing industry thought leaders.
8 » Supercharge Employee Engagement: 4 Tips to Building the Right Social Media Guidelines » fandommarketing.com
Data-driven evidence shows that social technologies are one of the best ways to create engagement between employees. A socially savvy workforce also helps avoid social media disasters, and well-designed social media guidelines are a solid foundation for successful social engagement.
9 » Why You Should Leverage Social Media to Reach Earned Media Goals » relevance.com
Social media has become such an integral part of our daily lives that it has completely transformed the way we communicate with each other. And like every medium that captures consumer attention, brands have stepped in to accelerate the way social media affects our buying habits.
10 » Will Click to Tweet Change PR and Marketing Writing? » shiftcomm.com
The New York Times recently announced an experimental integration with Twitter that will permit editorial staff of the paper to highlight key phrases and messages in an article to offer one-tweet sharing. If this becomes an industry-wide trend, how will it affect the way marketers and PR professionals compose their writing?
What other articles did you find interesting this week? Comment below to let us know!