The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Week Ending November 29, 2013:
1 » 5 Creative Ways Inbound Marketers Can Explain Their Profession to Mom at Thanksgiving » hubspot.com
Now that Thanksgiving has come to a close, you likely found yourself a victim to the dreaded question at family get togethers – “So what exactly do you do?”. When this question comes from those who are not so internet-savvy or familiar with online marketing practices, it can be tough to answer. Here are five creative explanations you should keep in mind this holiday season.
2 » What to Do in the Debate Between Employee and Company Voice in Content Marketing » thesaleslion.com
One of the most difficult things about having multiple employees write for your company blog is ensuring that there is a uniform voice. It’s important for brands to remain consistent so the message is always perceived the same, yet employees also have personal brands to enforce. Should employees completely change their writing style for the sake of a company blog?
3 » Vine: Best Buy’s Big Earned Media Bet On Black Friday » relevance.com
It’s hard to believe that at the time this post is published, many holiday shoppers could be entering hour twelve of the biggest shopping season. Each year brands try to find new ways to attract those shoppers. Some do it by opening their doors earlier and earlier each year, others with special hourly sales. This year, many brands are trying to gain the attention of social media users. Find out more about Best Buy’s risky Black Friday social media campaign.
4 » Inside the Numbers: Were the First Instagram Ads a Success? » digiday.com
Instagram recently rolled out sponsored posts that many big brands were quick to utilize. The brands that have have seen a big jump in likes and comments. But are those the only metrics their success should be based on? Find out how to tell if Instagram Ads are worthwhile.
5 » 5 Terrible Headline Habits » prdaily.com
A good headline can make a world of difference when it comes to attracting traffic and enticing visitors to read your content. For some writers, crafting a headline is harder than actually writing. Here are five of the worst headline habits you should be sure to avoid.
6 » 3 Reasons Marketers Should Be Thankful for Converged Media » relevance.com
Many marketers spend a lot of time focusing on owned media efforts and paid media to promote it. More and more are slowly catching on the effectiveness of earned media, but did you know there is a sweet spot where the three forms of media overlap? Find out more about converged media and how you can take advantage of its many benefits.
7 » Will Ferrell’s Anchorman 2 Is Changing the Way Movies Are Marketed » adweek.com
As Anchorman fans patiently await the premiere of Anchorman 2, the marketers behind this film are finding new and creative ways to promote it with snackable content. They’ve managed to target different demographics in a way that is relevant and entertaining. Find out how this new strategy could change the way movies are marketed in the future.
8 » 4 Ways to Optimize Your Referral Traffic » mashable.com
There are many strategies that will help you increase traffic to your site but knowing which ones are most effective can be a challenge. It pays to understand which channels your customers are coming from. Here are four steps you should take to further understand your referral traffic and optimize for the most successful ones.
9 » 3 Content Creation Tips to Win the Battle for Attention » contentmarketinginstitute.com
As the importance of content marketing continues to grow, the battle for the attention of potential customers becomes harder and harder. Everywhere they turn, there are conversations vying for their attention. Here are three tips that can help you create content that captures the right attention at the right time.
10 » 10 Tempting Reasons to Take Your Copy Seriously » crazyegg.com
Did you know there are some copywriters that make over $1million for a single piece of content? The numbers are surprising and true. Copywriting has a major affect on many aspects of a business. Here are ten reasons you need to take your copy very seriously.
What other articles did you find interesting this week? Comment below to let us know!