Being immersed in the language of inbound marketing makes it easy to forget that, for the majority of the digital marketing world, this is all new. Although the concept of inbound has been around as long as marketing itself, its development as a philosophy is much more recent. And even with companies like HubSpot breaking new ground in the digital marketing space, getting agencies up to speed can pose a real challenge.
If you’re a regular reader of this blog, you know we specialize in earned media, digital PR and inbound marketing. But what is inbound, and how can it help brands and companies reach their audiences?
Simply put, inbound marketing is the opposite of interruptive marketing. Creating content that’s engaging, useful and personalized gives current and potential customers the power they need to make buying decisions. Seems easy—but it takes time, resources and commitment to building lasting, long-term results. Brands looking for a quick fix won’t find it with an inbound marketing strategy—and brands that can’t or won’t do the kinds of social outreach and content creation it takes to build a well-tuned marketing machine will be left behind in the search-driven marketplace.
Learning your inbound ABCs
Mastering the intricate concepts of inbound marketing takes time—but learning the basics can be as easy as A-B-C. Today, HubSpot released The Essential ABC’s of Inbound Marketing, an ebook that takes readers through the basics of inbound marketing with a wealth of terms and concepts explained with each letter of the alphabet. From A/B testing to YouTube, inbound newbies will discover fresh ways to approach inbound and experienced inbound marketers will find concepts and terms that help them stay current with the industry.
But the most important element of The Essential ABC’s of Inbound Marketing is its contributors. Experts from all over the industry—including DigitalRelevance—have supplied content for the project, introducing readers to the wealth knowledge available in the inbound marketing industry. One of the most remarkable things about inbound is its collaborative nature, and HubSpot’s ebook is an example of how important collaboration is to the success of inbound.
If you’re ready for a fun, informative introduction inbound—or if you’re eager to learn more about inbound strategy—download The Essential ABC’s of Inbound Marketing today.