Published By:
316

News of Google’s Hummingbird algorithm update has generated buzz all over the Internet, and eager content marketers are already trying their best to plan and adapt for the latest update. And just like any other Google algorithm update, Hummingbird has brought on many changes that have marketers wondering if their own content marketing strategies might be affected.

Below is an infographic with more information on Hummingbird’s significance today.

Hummingbird_Infographic

Just as Matt Cutts has been explaining all along, websites with the best content will always prevail. Hummingbird takes that idea and adds the importance of mobile users in creating good, helpful content. When creating helpful media, it’s important to understand how many mobile users visit your website and what brings them there in the first place.

Developing a content strategy that caters to the needs of mobile users will have a much greater impact on the relevance of your website. Furthermore, in order to remain relevant for the future, content marketers must consider Hummingbird a harbinger of technological developments like the addition of Google Glass and voice search. Both pieces of technology will continue to have a significant impact on content marketing as Google is clearly prioritizing them for the future. With this latest algorithm update, Google is showing us a glimpse of what the future may look like for content marketers.

316

Sponsored Resources

Want more resources

View all Resources

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Vidya Sury Vidya Sury, Collecting Smiles
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Kelsey Libert Marketing VP & Partner Frac.tl
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Cision Logo PRWeb Log Haro Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing please check your email for verification.