Published By:


On January 20, Google’s Matt Cutts went public on his personal blog with the confirmation of a long-foreseen omen for internet marketers—the decay and fall of guest blogging for SEO. “Guest blogging is done; it’s just gotten too spammy,” Cutts proclaimed as the dismal wails of SEOs could be heard far in the digital distance. In the apocalypse that ensued, many big brands were penalized by Google for embracing guest blogging as a link-building practice. But now, less than three months later, Cutts has rescinded his previous statement, prompting joyous cries from link-spammers both foreign and domestic.


Rising from the ashes

As the majestic phoenix rises from the mythical pile of ashes, so too will guest blogging return to prominence in the coming months. With Google backing down on its threats to penalize offenders, the recently-forsaken practice of guest blogging will likely garner exponentially greater returns in the future as spammy links can be built to scale across even wider networks of online publications than ever before. cutts-zombie-guest-blogging-apocalypse

An inevitable battle royale will ensue as prominent online brands fight for their spaces at the recently-downsized and formerly-reliable SEO agency food trough. Those with the deepest pockets and widest wallets will win—survival of the fittest. The rest will turn to foreign link spam syndicates, only to eventually diminish into irrelevance as language barriers cut credibility with editors.

Return to the Stone Age

No longer will brands be forced to optimize content for humans instead of search algorithms—that was just a fool’s errand anyway. No longer will brands have to bite the bullet and climb the learning curve to understand the value of earned media. No longer will marketing executives have to lend an ear to the advocates of content promotion and distribution, the foreshadowed future-proof SEO saviors. With the prominent return of guest blogging for SEO benefit comes the return of brands to the SEO Stone Age. There will only be one currency for the future of SEO… and that’s links.

Ready, set, go!

So, get after it, already! If you’ve read this far in the post, you’ve already lost valuable time for locking down your next major guest blogging contract.

Oh, and one more thing… Copy and paste the following code into to get your discount on that link-building campaign!

01000001 01110000 01110010 01101001 01101100 00100000 01000110 01101111 01101111 01101100 01110011 00100001



Sponsored Resources

Want more resources

View all Resources


Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Vidya Sury Vidya Sury, Collecting Smiles
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Kelsey Libert Marketing VP & Partner
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.


Get the latest content promotion news and insights everyday.

Champion Sponsors

Relevance is proud to present our Champion Sponsors that help make our site possible.

Cision Logo PRWeb Log Haro Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing please check your email for verification.