Overheard in the editorial department (2012): “Hey Jody, can you edit this real quick?” “Real quick?” “Yeah, I gotta get it to the client in like 30 minutes.” “How long is it?” “Like 20 pages.” I don’t know how we got into the mindset of thinking of quality like it was some sweet topping that [...]
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Writing well is much easier said than done. Say you’ve spent hours researching and writing a paper or a blog post, only to reread it the next morning and discover it’s a total snore. It’s tempting to just throw in the towel, especially if you don’t consider yourself a word person. But don’t relegate something you’ve worked [...]
As more and more commerce, thought leadership and information exchange occurs digitally, your brand is in danger of being lost in communicative cacophony. In order to plant your flag in the digital marketplace, your message must be crafted to compete with the surrounding noise. In this blog post, we will examine five best practices that [...]