Your YouTube marketing videos just got better soundtracks. YouTube has launched a new Audio Library that allows users access to royalty-free music tracks for background music in their videos — or even for other creations outside YouTube.
Chipotle’s newest ad for a food-themed game, The Scarecrow, has made huge waves in the marketing and fast food industries. Sparking controversy and intelligent conversation about Big Agriculture, The Scarecrow also raises questions about whether this kind of emotional marketing is effective.
Online video has begun to dominate today’s content-saturated world. Data from marketing analytics company comScore shows that 183 million viewers watched 44 billion videos online in June alone. What’s more, mobile devices now account for more than 10 percent of video starts, and nearly all mobile viewers share the videos they watch with others.
Video communications have become an integral part of modern life – whether it’s conferencing with business partners or chatting with family members who live 1,000 miles away. Apple has contributed to the surge in Wi-Fi enabled video communications with FaceTime for iPhone and iPad, but many other companies have contributed to the spike in video. For a [...]
Video is the name of the game for YouTube, which has become wildly popular in its eight-year existence. People all over the world combine for billions of views each day – making YouTube one of the most high-traffic sites on the internet. The video sharing site has become an important element of Google, which acquired YouTube [...]
On February 4th, YouTube announced a new Channel design. Though it is currently in limited beta, the new design will soon be available to all users. YouTube Channel design refreshes are nothing new – and typically frequent. However, this update includes the addition of two significant features that were previously unavailable. Here’s the lowdown.
On January 24th, Twitter released Vine, its video sharing mobile app, to much fanfare. And though it’s been plagued with unbefitting content, many marketers are gravitating towards the budding new service as a means of communicating to their audiences. But is Vine really a worthy addition to the content marketer’s toolkit?
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report by the Content Marketing Institute, 58% of B2B marketers rate videos as the most effective content marketing tactic. In fact, use of video has risen from 52% in 2011 to 70% in 2012. If video marketing is something new you would like to pursue, [...]
For marketers that haven’t dove head-first into social media, getting started can feel a bit overwhelming. What networks should I target? What content should I distribute? Why am I even here? Is it for customer service? Reputation management? Thought-leadership?
Whether using an image you found online or a character you created yourself, making a cutout mask for Halloween is totally easy and do-it-yourself-able. All you need is Adobe Illustrator and access to an 8.5 x 11 sheet of white card stock, scissors and a printer.