Happy Cyber Monday! For those not yet aware, today is the biggest online shopping day of the year. While it’s often overshadowed by its big brother Black Friday, Cyber Monday has made a name for itself since its official inception in 2005. This is a day B2C marketers can’t afford to overlook. But how big [...]
The main principals of public relations have remained the same for years; but like everything else in life, some elements are evolving. Attention spans are getting shorter, so sending out overly detailed PR pitches isn’t going to cut it anymore. Being a long-winded person myself, I learned the hard way.
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar that can [...]
As lifelong students of marketing, we’ve subscribed to Steve Jobs’ advice from his 2005 Stanford commencement speech: “Stay hungry. Stay foolish.” Because we’ve done our due diligence, we know that achieving organic search rankings comes only from hard work and persistence. We know that a winning search strategy involves more than just compelling content in combination with an earned [...]
A quick Google search of “which CMS is best for SEO” reveals a wealth of results claiming content management systems (CMS) don’t impact SEO. Many bloggers—and even site managers—don’t factor in SEO when choosing a CMS because they believe all CMSs render content. To them, that means a search engine will be able to crawl [...]
Whether it’s software, or a product or service that your company sells, competition exists in your industry. And you don’t have to be in your company’s market research department to know the pertinent information related to your competitors.
Since the release of Moz Pro in 2010, Moz (formerly SEOmoz) has built their reputation on providing the digital marketing industry with the gold standard of SEO tools. On October 15th the long awaited Moz Analytics, spawn of the famed Moz Pro, was released to the public—and it’s definitely worth your attention.
Like many marketing teams, you may find yourself strapped for resources when developing great content. It takes a lot of time and effort for designers to build ebooks, maintain websites and create graphics for blog posts, emails and more. If you run in to these problems, you might end up settling for boring stock photos [...]
As marketers, we are more than abstract ideas. We believe that measuring the results of our recommendations is critical to demonstrating success. After all, if we can’t benchmark and improve, we’re failing ourselves and our clients.
If you work in PR, you know that time-management skills are vital to success. You usually work on multiple campaigns for a variety of clients at once, have many different types of meetings for each client, complete tons of outreach to high traffic media outlets, run social media campaigns, keep up with industry trends and [...]