A few weeks ago, Phil Golobish wrote “The 2014 Professional Services Maturity Model Benchmark.” It was an article that breaks down the results of an annual survey of professional service organizations conducted by Service Performance Insights. The target audience for its results is managers, directors and executives at service companies that wish to grow.
The “nonstyle” of #normcore has emerged fully formed on social media, courtesy of a NYMag.com article about the phenomenon, and brands are trying to figure out whether or not it should be A Thing. Simply put, normcore is a fashion aesthetic that favors a “self-aware, stylized blandness.” Can middle-of-the-road brands use it to sell more mom jeans and sensible [...]
Starting a new relationship with any marketing vendor can be a stressful process. You’ve just made the decision to entrust your brand, your messaging and your hard earned dollars to a new organization. But you’ve done your homework, you’ve checked their resources and read their case studies, and you’ve made a smart decision about bringing [...]
For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as a burnt-out major league pitcher who returns to his hometown and becomes a gym teacher, among other things, and hilarity ensues. Kenny fears no one [...]
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
Warning: Push your nerd glasses up. This blog post is for people that “geek out” about professional services organization theory. For the past seven years, a consulting agency named Service Performance Insights has been producing a survey and corresponding report that allows professional services organizations (e.g., Internet marketing agencies such as DigitalRelevance) to compare themselves against the [...]
After the Grammys a few weeks ago, we examined how a tweet from Arby’s beat Pepsi’s “halftime” show. I emphasized the importance of audience segmentation in order to communicate with the crowd that cares the most about your product. More recently, my colleague Andy Hollandbeck explained how creating a quality piece of content depends on [...]
When it comes to sporting events, most Americans will agree that the NFL knows how to throw the perfect party. According to CNBC, Super Bowls of 2009-2013 were the “most watched TV programs in U.S. history.” It’s hard to imagine how the NFL has become so significant over time. However, like most success stories, you have to [...]
What does a brand do when they throw millions of dollars toward a 30-second ad on the biggest sporting event of the year? Whatever they want.
In May 1897, Mark Twain was compelled to write a brief note telling the world he was still alive. You see, the media had him confused with his cousin James Ross Clemens, who was seriously ill in London at the time. Later, on June 2, 1897, the New York Journal published Twain’s oft-misquoted quip, “The report of [...]