You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities? Enter the art of crafting the pitch angle. Adding these ideas and best practices to your [...]
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.
As the month of thanks comes to a head, it’s important to consider the things in your life (and your job) you’re the most thankful for. As marketers, we’re always looking for ways to make our jobs a little easier and when something comes into play that makes our job easiest, it’s hard not to [...]
With a wide variety of marketing automation software programs available to provide lead management, this tool is quickly becoming a crucial factor in maximizing digital marketing returns. However, despite the fact that lead management is critical for ensuring effective lead nurturing campaigns, many organizations are still doing it wrong.
Guess what? The only person who truly cares about the quality of your content is you. Pretty harsh, huh? It’s true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what [...]
It’s easier than ever for marketers and PR professionals to reach thousands of people simultaneously, but seasoned professionals avoid mass distributions like this for good reason. Outreach is no longer solely a numbers game; these days, it’s the balance between quality and quantity that has shifted into sharp focus for brands who want to maintain their image [...]
The main principals of public relations have remained the same for years; but like everything else in life, some elements are evolving. Attention spans are getting shorter, so sending out overly detailed PR pitches isn’t going to cut it anymore. Being a long-winded person myself, I learned the hard way.
If you were lucky enough to have read my first article discussing the management of earned media capacity you’ve most likely been waiting with bated breath for this follow-up. This time around we’ll dive into different types of strategies and “capacity thieves.”
As stated in “Content Is King, But Distribution Is Queen and She Wears the Pants,” only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content [...]
The news of Demand Media’s rapidly falling value isn’t necessarily the death knell of content farms, but it is a sign of a fundamental shift in how Internet users value online content. Sites like eHow, Examiner.com and the Yahoo! Contributor Network are still getting views, of course, and will for the foreseeable future.