Effective branding is, and always has been, an exercise meant to set a product apart from its competitors. Ranchers burn symbols onto cattle with a hot iron cast to declare, “That’s mine.” And when mass-produced products began competing with local craftspeople a century ago, brand names told buyers who created certain products.
The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles and other meta data, play around with header tags and alt text and do pretty well in the search engines.
Video communications have become an integral part of modern life – whether it’s conferencing with business partners or chatting with family members who live 1,000 miles away. Apple has contributed to the surge in Wi-Fi enabled video communications with FaceTime for iPhone and iPad, but many other companies have contributed to the spike in video. For a [...]
Any page of content you write is wasted without providing somewhere for your readers to go. Crafting the perfect call to action in text doesn’t have to be rocket science – in fact, if your website is already optimized for SEO, then you’ve got a roadmap for CTAs already. Using this roadmap, you’ll have a [...]
You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today’s most successful Internet marketing campaigns that are making companies the hot topics of their industries.
Your audience should be top of mind with every piece of content you create. Unfortunately, many marketers struggle with the concept of personas. Here are some tips for connecting with your audience in order to deliver the right message at the right time over the right channel – all in a compelling way.
Photography enthusiasts are no doubt aware of Flickr, the online community where millions of people share and embed personal photos. The popular site is where you can find images of everything from insect portraits to college hoops. Once the undisputed king of photo sharing, Flickr would fall into years of decline. But in recent months, the site seems [...]
Two trendy job titles have emerged in the marketing world that evoke equal parts reverence and confusion. Many businesses who haven’t already hired either a Social Media Manager or a Community Manager are scrambling to post these openings on their job boards as social media becomes a more integral aspect of their marketing mix. Unfortunately, [...]
Everybody and their grandma seem to be sharing on social networks these days – from Facebook wall posts to tweets to Google+ posts to, well, you name it. The proliferation of social networks in recent years has given rise to a breed of networks like Buffer that are designed to maximize the ease and efficiency of our [...]
Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.