In the two years since Spotify launched in the U.S., young American business professionals (among other niche user groups) have wholeheartedly embraced the music platform with no reserve.
If you thought — for even a little while — that the stuff you post online is private and confidential, then you’re probably now acutely aware that it just isn’t so.
Social is inbound, and inbound is social. These two marketing strategies are now inextricably linked: good content and good conversation go together like peanut butter and jelly.
For Google Reader users, it’s the end of the world as we know it: on July 1 of this year, Google will retire the popular aggregator.
When trying to create brand awareness through social networks, marketers tend to zero in on The Big Three: Facebook, Twitter and LinkedIn. But what about the hundreds of niche social networks out there? As an intern at digitalrelevance ™, I’d like to give a shout out to all the little guys. Consider this analogy. When interviewing [...]
At Virginia Tech last fall, researchers concluded a study on how to spot early signs of defects in cars by following social media posts. Also last year, a medical journal published a study that revealed Twitter could have predicted the 2010 cholera outbreak in Haiti more quickly than the country’s official sources.
Consumers are being subjected to an invitation avalanche, with every company of every size, shape and description asking people to like them, follow them, friend them, click, share and +1 them. This is in addition to the interruption marketing tactics and findability campaigns already in existence. At best, it wears thin. At worst, it does [...]
Nearly two years ago, Google introduced the Google+ project in what represented a major initiative to take on Facebook in the social realm – a social initiative that’s had mixed results to this point.
As a student of Internet marketing, I find myself reading marketing blogs and online media constantly. Over the years my preferred source of media has evolved from feed readers to Twitter and then finally LinkedIn Today. Over the last 18 months it’s essentially served as my daily industry newspaper. On May 8th, the world was [...]
May 19th and 20th proved to be two terrible days for the state of Oklahoma; on Monday, an F-5 tornado ravaged through Moore, Okla., and the surrounding area. My thoughts and condolences go out to all victims and survivors as well as their families and friends.