A snap—a Snapchat picture or video—is available for just 10 seconds. Unlike other social media platforms, a snap can never be recalled again; it can’t be favorited, shared or retweeted. Sharing temporary media—that’s a marketer’s worst nightmare, right? With 400 million messages shared daily, there are brands making serious strides in this underutilized and often [...]
Last night, Academy Awards ceremony host Ellen DeGeneres scored a win for herself with the selfie tweeted round the world. The photo–which featured movie stars Bradley Cooper, Brad Pitt, Angelina Jolie, Kevin Spacey, Lupita Nyong’o, Meryl Streep, Jennifer Lawrence and Julia Roberts–was snapped on a Samsung Galaxy Note 3. Ellen encouraged the Academy Awards audience to share the [...]
Many bloggers are already finding it hard to keep up with the ever-growing amount of content available on the Web. Often, the idea well can simply run dry—especially if you spend a lot of time reading articles online. You may come to the conclusion that everything that could be said about a subject has already [...]
Chevrolet recently debuted a hashtag-driven campaign, #THENEW, encouraging Chevy owners to share their definitions of concepts like love, community, success and family via social media. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.
Content curation is nothing new, but many marketers still aren’t taking advantage of the benefits it has to offer. Consumers no longer rely on one source to tell them which products are worthwhile or which trends are working well in the business space. If you come across articles that support your brand’s overall message, why not [...]
Today LinkedIn took aim at user-generated content sites by opening its publishing platform to all of its members. Once the domain of just 500 network-designated influencers, the platform is now open for everything from individual professional promotion to brand advocacy. But perhaps most importantly, this move could place LinkedIn at the center of content promotion [...]
Which would you rather read: A story about a mountain, or a story about a how a climber reached the mountaintop? A mountain is just a pointy rock until humans build a village next to it, or try to climb it. Then it becomes something more – a foreboding, moody presence that has the power [...]
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
In May of last year I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and original content in predefined categories to be [...]
Last week, Klout launched a new feature that curates content based on a user’s interests and influences. Could this platform finally be useful? If you’re like most social media marketers, you likely have a love/hate relationship with Klout—or you just hate it. The way scores seem to fluctuate with no rhyme or reason has turned many users [...]