Spring has officially sprung and for most areas around the country, agreeable weather will greet us this Easter weekend. That means lots of egg hunts, picnics, brunches and parties for people of all ages. Regardless of how your customers celebrate the holiday, many of them will be using social media throughout the weekend—and that offers [...]
By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demographic, [...]
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It’s become common for publishers to close their comments sections or to leave them off completely—new media site Vox, [...]
Tomorrow night is the season finale of ABC’s hit political drama “Scandal,” and Twitter can’t wait for 10 p.m. to roll around. The show boasts a social media strategy that challenges us to think about how we integrate media platforms and create a niche, engaged community. According to Nielsen’s Twitter TV rankings, last week’s episode of [...]
Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to recapture its good name and [...]
We’ve all heard the advice that in order to gain followers to your brand’s Twitter account, you need to humanize your voice. Some would-be gurus even point the way toward a more human-sounding voice:
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.
The digital and content marketing landscape is rapidly changing. For the last couple of years, we’ve known that high-volume content production and publishing, backed by a social media amplification strategy, can lead to good things for your brand. But now the Internet is getting more crowded and noisier than ever.
If you’re one of the nearly 650 million active members of the Twitter community, you have almost certainly wondered how to get more followers. Unfortunately, though, many commonly accepted methods for attracting new followers involve a great deal of persistence and some spammy practices.
To many marketers, Upworthy is “that site that publishes those headlines.” And although it’s true that the folks at Upworthy have developed a headline philosophy that leaves many salivating, some marketers concentrate so much on those headlines that they overlook what really makes Upworthy successful.