By the beard of Zeus, unless you’ve been hiding in North Dakota lately, you’ve probably seen Ron Burgundy’s mustache-endowed mug splashed all over your various social news feeds.
As marketers, we’ve spent the past two years harping on how important content marketing is to the success of your brand and your website. But we’ve failed to bring much attention to the dirty little secret lurking in the shadows: paid promotion. While this type of tactic is far from new, it’s gaining more traction [...]
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
Happy Cyber Monday! For those not yet aware, today is the biggest online shopping day of the year. While it’s often overshadowed by its big brother Black Friday, Cyber Monday has made a name for itself since its official inception in 2005. This is a day B2C marketers can’t afford to overlook. But how big [...]
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
Earlier this year, Snapchat started making waves in the social media pool. Rather than cross-pollinating platforms and connecting the app to Twitter and Facebook, though, users were making it popular by good old fashioned word-of-mouth. That’s because there’s actually nothing tangible to share in Snapchat. It’s a glorified direct messaging application- much like sending a [...]
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar that can [...]
With the digital marketing world evolving at such a rapid pace, marketers have to be innovative to keep up and get ahead of the competition. Many business owners subscribe to the myth that their product or service is a cure-all for customer problems; but even if that product or service does appeal to a broad [...]
The digital socialsphere constantly barrages consumers with content from various newsfeeds, social channels and touchscreen devices. As a result, generic marketing content tends to get lost in the clutter and becomes ineffective. The decline of this “one-size-fits-all” content strategy has given rise to a new era of highly targeted, personalized marketing.
Twitter chats are a great way to learn new strategies and tools, ask questions, participate in discussions and even answer some questions around digital marketing. The sheer volume of Twitter chats can feel overwhelming—that’s why I’ve compiled a list of chats that users can learn from and enjoy.