Did you know we are in a golden age? There are plenty of doom-and-gloomers lurking about, and certainly no shortage of people fostering a culture of fear. So it may not be on your radar, but it’s true.
If content is king, then a blog is most certainly the throne. In fact, 60% of businesses have a business or company blog, according to blogging.org. With so much of a company’s content marketing strategy laid out on a public blog, savvy marketers should execute numerous and frequent analyses in order to glean insights into [...]
The linear attribution model is a balanced way of attributing online sales and goal achievement to specific online marketing channels. In this post, I will discuss the strengths and weaknesses of the linear attribution model. Please download our Multi-touch Attribution eBook if you want to know more about multi-touch attribution and the various data models.
For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a huge impact on conversion rates. Here is a list of potential elements to test on the checkout functionality of your e-commerce website. These aren’t necessarily formal [...]
As some of you may know, the National Hockey League is currently on a lockout. Being a hockey fan, this is particularly rough for me. While this tragic event is happening, there are also some major changes happening in the SEO industry. Although the changes happening in SEO aren’t as sad as the current plight [...]
July brought some interesting changes to the SEO world – as well as some heartburn to the numerous recipients of the webmaster tools link warnings. Here’s a quick rundown of the most notable industry updates from the past month:
If you tuned into the April 26th MarketingSherpa webinar, “How to Accelerate Lead Quality & Conversions with Content Marketing Optimization,” you learned that good content makes for a better search experience and increased conversions. In case you missed the webinar, though, here are 3 key takeaways from the presentation:
This post is co-written by SEO Account Executives Brian Graham and Patrick Davis. Now that the dust has settled a bit from South by Southwest (SXSW), we wanted to share some thoughts as a first time exhibitor. SXSW proved to be very fruitful for Slingshot SEO, and even though we were accepted as an exhibitor [...]
This year SESNY incorporated a new event called Roundtables. I had the opportunity to lead the SEO Content Marketing roundtable with Simon Heseltine the Director of SEO from AOL. I was honored that Slingshot SEO chose me to represent our company, and I must say it felt quite nice to offer advice to others on [...]
We saw the posts on Intelligent Positioning and Search Engine Watch earlier this month and did the exact same study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and realistic SERPs.