Some say that in this modern age of ubiquitous smartphones and continuous digital connection, old-fashioned dead-tree business cards are just a quaint and pointless tradition. To these people, I say, “Poppycock!” Business cards used to be a way to quickly exchange contact information, but as branding (both personal and professional) takes center stage, you need [...]
As marketers and PR specialists, it’s easy to become enamored with our clients’ brands. You helped build and promote that corporate identity, so it’s natural to have an emotional connection to it. The same applies the organization you work for. Your employment is your livelihood and (hopefully) you enjoy the 40+ hours you spend there [...]
If you’re just entering the workforce or you’re trying to make your way into a new industry, you’re at a crucial point in your life where forming and maintaining a personal brand is key. Going the extra step to establish your presence online, attract a following and develop a presence in your field is extremely [...]
You’re no doubt familiar with Klout, the San Francisco-based company that scores social media influence. And you’re likely aware that there’s no shortage of skeptics that sites like Klout can distinguish true influencers in an ever-larger ocean of social data.
In 2009, HubSpot launched their Inbound Marketing University, a free (re)training program and inbound marketing certification exam designed to help marketing professionals gain new skills and hone existing ones.