A recent post on Forbes claims that B2B is dead due to the rise of mobile, and therefore constant, connection. B2B marketers no longer have to fight for space on the desks of decision-makers—marketers can now personally reach out to key people over social media.
Executives: how often do you find yourself asking for traffic numbers and lead flow data from your marketing team? Daily? Hourly? Are you tired of sifting through detailed reports that lack high-level summary of the overall health of your website and landing pages? Thankfully, HubSpot customers can utilize a mobile solution for monitoring their inbound [...]
I recently read the book App Empire and had the opportunity to interview its author Chad Mureta. In the book, Mureta – he himself a successful mobile app developer – seeks to empower individuals to become what he calls an ‘Appreneur.’