Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.
Did you know we are in a golden age? There are plenty of doom-and-gloomers lurking about, and certainly no shortage of people fostering a culture of fear. So it may not be on your radar, but it’s true.
If you have an internship program in place, the idea of bringing on interns to help lighten workloads, take on special projects or even just enhance the organization may sound very appealing. But before hiring an intern, employers should consider several questions to help make the internship experience positive for both the employer and the [...]
In order to produce the most authoritative content, companies will have to lean on their internal subject-matter experts. From an SEO perspective, establishing Google Authorship and building AuthorRank is a powerful way to increase traffic to and shares of your content. However, some employers may be reluctant to amplify the personal brands of their employees.
Confession: I joined a chapter of Toastmasters a year ago in order to improve my punctuality. Routine and schedules drive me insane, yet I understand the need for those kinds of things in business, so I figured the rigidity of Toastmasters meetings would help me practice being punctual. I still struggle with it. I didn’t [...]
Tony Hsieh blew over $100 million making mistakes in the hiring process at Zappos Inc. With employee training and investment costs so high these days, it’s more important than ever to hire slow and fire fast. This is a difficult position to maintain, since the pressure is usually high to fill a position as quickly as possible. Here are [...]
A company’s marketing department puts a lot of focus and effort around the company’s brand, as well as how current and prospective clients perceive their business. However, there’s another brand companies should be paying close attention to – your employer brand. According to LinkedIn, 94 percent of companies plan to increase or at least maintain [...]
How many of the following statements are true for you? Your inbox is always full. You work overtime on tasks that “only you can do.” People aren’t taking responsibility for the tasks you delegate. You personally rework assignments given to your staff. Delegated assignments are often incomplete and/or deadlines are missed.
Today’s top executives often struggle to keep up with new trends, day-to-day changes and the evolving needs of their company’s operations. However, there is one strategic move that no business — no matter the size or the industry — should neglect. That’s the continual development of its managers. It’s important to give managers key management [...]
Earlier this year, Slingshot SEO, Inc. was named one of the 2012 Best Places to Work in Indiana. When we received notification that we were a finalist, we were ecstatic! While we always recognized Slingshot SEO as a great place to work, this award made it official and public. We truly were honored and humbled [...]