Credit cards have served for many years as the convenient alternative to cash. Sometimes, however, we realize we’re going to need cash for a particular outing, in some cases because a small business that doesn’t take credit. Perhaps this reluctance won’t always be the case.
Working in digital marketing and social media gives me an excuse to satisfy my tech addiction. From my Kindle Fire to my Lenovo Yoga 13 and the Leap Motion Controller I pre-ordered almost a year ago, I buy the best gadgets I can afford, telling my husband that I can’t do my job without them (even if that’s a bit of a [...]
Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us on our toes, but it’s not doing anything that hasn’t been done for over 300 years in media and publishing. They’re just looking out for their users…or, I should [...]
Did you know we are in a golden age? There are plenty of doom-and-gloomers lurking about, and certainly no shortage of people fostering a culture of fear. So it may not be on your radar, but it’s true.
Stepping into the world of social media felt a lot like crashing an A-list dinner over at Angelina Jolie’s chateau. I felt a little out of place with all the fast-paced lifestyles, the energetic personalities, the gaggles of follower reactions when you say something witty, the insider tips that spread like wildfire when discussing how [...]
Earlier this year, Slingshot SEO, Inc. was named one of the 2012 Best Places to Work in Indiana. When we received notification that we were a finalist, we were ecstatic! While we always recognized Slingshot SEO as a great place to work, this award made it official and public. We truly were honored and humbled [...]
For two months now, I’ve worked for Slingshot SEO, a company that passionately focuses on improving search engine rankings for companies that want to increase traffic and potential leads to their website. What am I noticing so far? If companies and chief marketing officers knew what I’ve learned in those two short months, they would [...]
Please excuse me for using this blog post to brag about Slingshot SEO’s home city of Indianapolis, which is hosting one of the biggest and most anticipated events in the United States— the NFL’s Super Bowl —this weekend.
Recently, I had the pleasure of attending a Slingshot SEO client meeting in which our CLASS analysis report was being presented to a client. After the usual pleasant greetings and musings about current events in the world of marketing, the lights were dimmed, the projector was focused and more than 90 minutes of outstanding intellectual [...]