Since the release of our very first infographic two years ago, this media type has grown in popularity. The digital presence of infographics wasn’t as common at that time, but the demand for them was great even though the ROI wasn’t fully understood. As millions of infographics surfaced on the Internet over the years, they started out [...]
A lot of people say they do “Inbound Marketing,” but how many marketers actually approach their campaigns with a defined strategy? A good way to get started is to first understand the anatomy of an inbound marketing campaign, what your sales funnel looks like, and where different kinds of content fit into that funnel.
Multi-touch attribution models – these aren’t your granddaddy’s conversion metrics. The standard way of measuring conversions is changing as inbound marketers now have the tools available to measure ROI properly without investing too much time or resources. For example, free tools like Google Analytics’ Multi-Channel Funnels feature make it quick and easy to implement attribution [...]
Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in the communities they represent, and others [...]
Legend has it John F. Kennedy once came across an especially upbeat janitor while touring NASA. When JFK asked the janitor what he was so happy about, the janitor stopped, looked up with pride, and responded, “I’m happy because I’m sending a man to the moon.”
For the last year or two, Infographics have been carving out significant space on the Internet, with no signs of slowing down. In many cases, Infographics draw higher volumes of attention than other forms of web content. However, there is also a growing epidemic of shoddy Infographics that needs to be addressed.
Have you ever come across a dessert you didn’t like? Sure you have. Think about it. I’m talking about a Mile-High Chocolate Cake glisteningwith frosting that ends up tasting as dry and flavorless as 5-day old bread. If it truly was bread you were chowing down on, it wouldn’t be all that disappointing. But dessert? [...]
When running your business, a comprehensive plan that takes into account all aspects of your operations is essential in keeping you ahead of the competition. A carefully executed marketing strategy is critical to that success. From analyzing the effectiveness of your current marketing plans to mapping out how to maximize your expenditures on future strategies, [...]
As female drivers like Danica Patrick look to make history by winning the Indianapolis 500, Google search results reveal that women drivers have already taken the top four spots in the starting grid of popularity. Milka Duno, Patrick, Simona de Silvestro and Ana Beatriz top the Google list of most popular racers, with Duno leading [...]