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With Salesforce’s latest acquisition of Indianapolis digital marketing company ExactTarget, the signals are clear: we’re in a digital arms race, where the heavies get heavier even as they continue to have their heads in the clouds. The race is on, and the weapon of the age is clear: data. Sign of the times The breaking [...]

As a student of Internet marketing, I find myself reading marketing blogs and online media constantly. Over the years my preferred source of media has evolved from feed readers to Twitter and then finally LinkedIn Today. Over the last 18 months it’s essentially served as my daily industry newspaper. On May 8th,  the world was [...]