By the beard of Zeus, unless you’ve been hiding in North Dakota lately, you’ve probably seen Ron Burgundy’s mustache-endowed mug splashed all over your various social news feeds.
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.
Google Analytics offers great opportunities for you to track your business’s online conversions. Two heavy hitters are Pay Per Click (PPC)—paid advertisements like AdWords—and Organic, optimized through search engine optimization (SEO). However, one of these tactics appears to be falling by the wayside while one seems to thrive.
Happy Cyber Monday! For those not yet aware, today is the biggest online shopping day of the year. While it’s often overshadowed by its big brother Black Friday, Cyber Monday has made a name for itself since its official inception in 2005. This is a day B2C marketers can’t afford to overlook. But how big [...]
With a wide variety of marketing automation software programs available to provide lead management, this tool is quickly becoming a crucial factor in maximizing digital marketing returns. However, despite the fact that lead management is critical for ensuring effective lead nurturing campaigns, many organizations are still doing it wrong.
Just over a year ago, HubSpot Senior Blog Strategist Pamela Vaughn, posted an article touting the importance of including product content in content marketing strategies. Her advice is more important than ever but, unfortunately, it seems to have fallen on deaf ears. Most marketers understand the importance of blogging, creating advanced content and top-of-the-funnel marketing [...]
Guess what? The only person who truly cares about the quality of your content is you. Pretty harsh, huh? It’s true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what [...]
Kanye West often refers to himself as hip hop’s creative genius. He’s certainly musically talented (and few would argue this point), but it takes more than just talent to reach the pinnacle of stardom that he’s attained since his career began as a producer in 1996. His challenging music, edgy videos and pompous personality have [...]