The school of hard knocks is probably the most expensive education anyone can get. But in marketing, such an education could cost you even more. In a recent study, it was revealed that most marketers don’t have formal training, with a whopping 82 percent learning on the job as they go.
Over the course of history, there have certainly been some pathetic attempts to make money by creating new advertising schemes. But since the advent of the Internet, these gimmicks have flourished and increased tenfold. What used to be an industry limited to transparent propaganda, boastful bandwagon claims and easily avoidable incentives has become a completely [...]
Scenario: A man gets only two hours of sleep before hopping in his car to drive to work. On the way to the office, he rear-ends a car at a red light. The crash occurred because the man was tired – true or false? The answer is neither true nor false. Without knowing the road conditions, [...]
Maintaining an engaging social media presence is essential in the digital marketing world. Got a professional and interesting Twitter bio that showcases the benefits of your business? Check. A Facebook page that’s fully filled out, with an about section and profile picture? Check and check.
What does an unemployed person with an extensive digital marketing career history and rich industry experience do when he finds himself too young to retire, yet over-qualified for most open positions?
Although it’s now common for digital marketers to work on perfecting their methods for media like television and journalism, the real future of marketing may depend on the machine more than the medium or message. With emerging technologies like wearable tech, marketers could have the opportunity to engage with new and current audiences in ways [...]
A few weeks ago, Phil Golobish wrote “The 2014 Professional Services Maturity Model Benchmark.” It was an article that breaks down the results of an annual survey of professional service organizations conducted by Service Performance Insights. The target audience for its results is managers, directors and executives at service companies that wish to grow.
Starting a new relationship with any marketing vendor can be a stressful process. You’ve just made the decision to entrust your brand, your messaging and your hard earned dollars to a new organization. But you’ve done your homework, you’ve checked their resources and read their case studies, and you’ve made a smart decision about bringing [...]
On March 27, Taco Bell will unleash its new breakfast menu in all of its 5,500 locations nationwide. With the largest menu expansion in the company’s 50-year history, the Mexican-inspired fast food chain will take a direct shot at the $50 billion limited-service breakfast market that has long been dominated by McDonald’s. With a big [...]
For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as a burnt-out major league pitcher who returns to his hometown and becomes a gym teacher, among other things, and hilarity ensues. Kenny fears no one [...]