You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today’s most successful Internet marketing campaigns that are making companies the hot topics of their industries.
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film Snakes On A Plane included recommendations for new memorable lines specifically for him. Some of those lines were actually written into the script. After years [...]
Launching a new website can be a challenging task for any brand. Even seasoned online marketing professionals can struggle to manage the multitude of tasks that must occur in order to launch a ready-for-primetime, inbound-worthy site. Add to that the need to please all of the executives and other stakeholders, a seemingly near impossible task [...]
Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.
According to the Content Marketing Institute’s 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, 64 percent of B2B marketers say they are challenged with producing enough content. This is a challenge that can be overcome easily with the right strategy and plan in place.
According to HubSpot, brands utilizing email lead nurturing produce, on average, a 20 percent increase in sales opportunities, However, crafting a good nurturing program that meets or exceeds the average can present many unique challenges. It’s truly a left-brain/right-brain exercise. But with the right strategy and the steps below, you can overcome the challenges associated with email [...]
As someone who watches a lot of YouTube videos, I’m used to seeing a lot of ads. I’m also used to skipping them when I’m allowed. If I could talk to the folks who make these ads, my call to action would be pretty simple: Please stop interrupting me when I’m trying to relax in [...]
Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us on our toes, but it’s not doing anything that hasn’t been done for over 300 years in media and publishing. They’re just looking out for their users…or, I should [...]
Writing advanced content like an eBook, white paper or guide is hard enough without having to worry about promotion. However, much of the effort put into creating a significant piece of downloadable content is often wasted because the release and promotion aren’t thought through or executed effectively and creatively. Here are seven ways to promote [...]