Coca-Cola has been the number one player in the soft drink industry for decades, but Pepsi has long challenged the notion that Coke tastes better. Similarly, Bing has chafed at years of being in Google’s shadow in the search space. Last year, Bing dared searchers to “Bing It On” in an attempt to prove its [...]
The classical art form of link building has been around for several years now and, unfortunately, it’s getting a bad rap. Most people in the game started out simply building links on blog comments or in forums to boost SEO ratings, but Google wised up. Each update forced links and content published on behalf of [...]
To say that Search Engine Optimization is a volatile industry would be a gross understatement. The ever-changing landscape of search rewards the most inquisitive, innovative and agile, while it punishes the devious and the stubborn. It seems that now, as 2012 comes to a close, the SEO industry is once again on the brink of [...]
You’ve probably heard that “content is king,” but content that can’t get found through social media or search engines is barely a peasant. For content to win at search, it needs to serve your niche and help solve problems that people in your industry are struggling with.
What comes first – the chicken (rankings) or the egg (good content marketing)? Are they mutually exclusive or does one require the other? In the not-so-distant past, they were often mutually exclusive because rankings didn’t necessarily require good content marketing. Rankings could be achieved with poor to mediocre content, technical on-page sculpting and link building [...]
I recently attended an “advanced SEO course.” Because I admire both the author and the firm who designed the course, I came with high expectations: I was expecting to dive immediately into highly exotic, multidimensional techniques for creating and maintaining social buzz. I was ready to learn how to pull down guest spots at nationally [...]
As some of you may know, the National Hockey League is currently on a lockout. Being a hockey fan, this is particularly rough for me. While this tragic event is happening, there are also some major changes happening in the SEO industry. Although the changes happening in SEO aren’t as sad as the current plight [...]
On average, how often do you update your resume when you aren’t actively looking for employment? The answer for most people is probably “never.” Now, how often do you update your LinkedIn profile when you aren’t actively looking for employment? According to Jeff Weiner, CEO of LinkedIn, users are updating their LinkedIn profile daily. This fact [...]
This past year has been a roller coaster for the SEO industry. Search as we once knew it has evolved so much that some are considering using a different name for the entire industry. The idea seems threatening and like we’re giving in to the controversial exclamation that “SEO is dead”.
While the last holdouts have finally recognized social media as a worthy communication channel, many who have dived in still lack a comprehensive strategy – which can be just as harmful as ignoring social media altogether.