A phrase originally coined by Google’s PR team has been spreading across the Internet like a virus: “Just create great content.” Google and other Internet advertising giants have been persistently trying to make content marketers believe that the key to Internet marketing success is “just” creating great content.
With the recent news of Google encrypting all searches, the search industry is in an uproar. Google has announced that its encrypting all searches; this means the search engine will no longer provide keyword specific organic search data.
This post will most certainly ruffle some feathers. But that’s okay—because sometimes, feathers need to be ruffled. This is not one of those “SEO is dead” posts. In fact, it’s far from it.
Over the past year, DigitalRelevance has utilized the BrightEdge platform to help Rackspace execute a strategy that focuses on user experience. Fortunately, the BrightEdge platform allows any marketer to scale efforts from just a few to thousands of keywords.
Few industries have been as dynamic as SEO in the past decade – and it’s no secret this ecosystem has been evolving, largely due to Google’s regular search algorithm updates. It can be a headache staying current with trends and the most effective practices in the industry, so we have developed The Evolution of SEO [...]
Q: I’ve been told that I cannot optimize my website for multiple cities at once. Is this accurate?
Although Google launched Voice Search more than a year ago, the feature has only started to ramp up in popularity.
Although the new SEO — which emphasizes quality content over keyword placement and link building — is a new way of thinking about online marketing and public relations, it’s certainly not a new idea.
It controls us marketers. If the search engine is good enough, it can make us allies in its mission to deliver problem solving and entertaining content to its users.
Google has officially confirmed last night’s release of the Penguin 2.0 algorithm update.