It controls us marketers. If the search engine is good enough, it can make us allies in its mission to deliver problem solving and entertaining content to its users.
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Google has officially confirmed last night’s release of the Penguin 2.0 algorithm update.
Matt Cutts, head of Google’s Webspam team, posted a video on his blog on May 13 talking about upcoming changes. Most of the seven-minute video features Cutts speaking in his vague-yet-authoritative style, but he did deliver a clear message to spammers when he talked about the upcoming Penguin update – Penguin 2.0:
For large companies and organizations with multiple websites, which often house similar content, it’s common to have domains spread across multiple hosts, and therefore, multiple nameservers. The opportunity may arise, however, to consolidate all sites under one hosted DNS and thus decouple the hosting from the nameservers. Businesses typically consolidate nameservers in order to ease [...]
It’s no secret that social sharing buttons are a great way to increase the distribution and promotion of blog content through social media networks. Plugins and third-party tools like Digg Digg, AddThis, Get Social and ShareThis are great for a fast, out-of-the-box solution for implementing social sharing buttons on your blog. However, they may not [...]
Creating compelling and shareable content is one of the most effective ways for brands to win in the digital marketing space. It also happens to be one of the most challenging tactics to perform successfully and consistently. According to MarketingSherpa, content creation yields a high volume of effectiveness, but it also poses a high degree [...]
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us on our toes, but it’s not doing anything that hasn’t been done for over 300 years in media and publishing. They’re just looking out for their users…or, I should [...]
It’s no secret the search engine optimization industry has been hit by a tidal wave of change the last couple of years. Google’s changes have forced practitioners to abandon their tried and true tactics in favor of others in order to drive results for their clients. While the tidal wave eliminated many of the old [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
“What do you do?” It’s a commonly asked question when first meeting someone, and it’s a good question to ask every page on your website. That’s right: Every page. Each page within your site’s hierarchy should serve a clear purpose. If the page doesn’t serve a purpose, you might as well have planted a tree in [...]