By the beard of Zeus, unless you’ve been hiding in North Dakota lately, you’ve probably seen Ron Burgundy’s mustache-endowed mug splashed all over your various social news feeds.
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
Earned media, owned media, PPC, sponsored posts—we’ve heard all the industry jargon used for online marketing and media strategies. Do you know the difference between them all? More importantly, what’s the major difference between PR (earned media) and advertising (sponsored posts)? If you work in content marketing, particularly in the earned media sector, you know [...]
If you were lucky enough to have read my first article discussing the management of earned media capacity you’ve most likely been waiting with bated breath for this follow-up. This time around we’ll dive into different types of strategies and “capacity thieves.”
The news of Demand Media’s rapidly falling value isn’t necessarily the death knell of content farms, but it is a sign of a fundamental shift in how Internet users value online content. Sites like eHow, Examiner.com and the Yahoo! Contributor Network are still getting views, of course, and will for the foreseeable future.
Are SEO and PR really becoming the same thing? Will the progression of one lead to the end of the other? At DigitalRelevance, we believe the professions are merging, and we’re leading the charge to bring the two together in order to better serve our clients.
Actually, your content is engaging—at least, it has the potential to be engaging. But for some reason, it’s just not getting many views, it’s not getting liked or shared, it’s not bringing in leads, and it’s certainly not producing any sort of traceable ROI.
On August 26th, my friend and co-worker Matt Todd told me about a new convention coming to town called Indy PopCon. I’ll admit, my first reaction was: “Wait a second – didn’t they just announce Indiana Comic Con? Is this some sort of weird copy-cat?” Upon glancing at Indy Pop Con’s website, however, all negative assumptions melted away.
Driving search traffic and qualified leads using digital content is easy, as long as your methodology starts with proper research. Knowing where to start and what to ask is half the battle.
Social media has become such an integral part of our daily lives that it has completely transformed the way we communicate with each other. And like every medium that captures consumer attention, brands have stepped in to accelerate the way social media affects our buying habits.