You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today’s most successful Internet marketing campaigns that are making companies the hot topics of their industries.
As previously described, earned media is analogous to organic product placement in a sitcom – it’s the online media version. This stands in stark contrast to contrived, paid placements like banner ads, native advertising or advertorials. Sort of like the difference between SEO and PPC – natural versus paid.
We all know that in the business world, sometimes it’s who you know that matters most. Connections made and relationships nurtured can lead to the next employment opportunity, the next big sale, the great vendor partnership.
There are few things that get people more excited than bacon. If you don’t believe me, just check the #bacon hashtag on Twitter. For those of us who do partake in the cured pork delicacy, you’ve probably had the experience of ordering up a plate only to have a cold, greasy and floppy strip of [...]
Earned media is a powerful way to turbocharge any inbound marketing program. It creates large spikes in positive, revenue producing metrics, while depreciating deleterious measurements like bounce rates. It’s also a tactic that can endow content marketing, light up the social graph and increase search engine visibility.