Everyone seems to have a blog nowadays – from entrepreneurs to marketers to small businesses. Microblogging platforms like Twitter have quickly gained popularity in recent years as the phenomenon of shortened, rapid-fire posting took off globally. Among the networks that have benefited from the blogging craze is Tumblr, the New York-based startup that is nearing 100 [...]
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Optimization tips usually come in the form of SEO action items. However, SEO is one of many online areas that can be optimized. All too often, social media optimization (SMO) and conversion rate optimization (CRO) take a back seat to SEO. Some marketers fail to realize that successful SMO and CRO positively impacts SEO by [...]
For e-commerce websites, testing is critical to increasing the performance of every aspect of a page. Even the smallest tweak on a button, a form or widget can make a huge impact on conversion rates. Here is a list of potential elements to test on the checkout functionality of your e-commerce website. These aren’t necessarily formal [...]
Digital Cream San Jose is an opportunity for senior client-side digital marketers to discuss the reality of digital marketing as well as best practices with the online marketing industry’s ‘cream of the crop’ in an exclusive invitation-only roundtable event.