Blog

Let’s face it: it’s hard out there for a pitch. Reporters and editors are pressed for time and are constantly being pitched every which way. A catchy subject line might get them to open your email, but how do you make sure journalists want to write about your product or service? Check out these three [...]

Researching content to attract online media is serious business. You must target the top outlets your target audiences spend their time, and craft earned media that catches the attention of your target audiences and the media outlets they visit. You don’t want to jump into creating a piece of content, keeping your fingers crossed the [...]

While content marketing was once something new, clever and practiced only by marketers who were early adopters in the digital movement, that time is coming to an end. Understanding content economics As Mark Schaefer explained content shock in economic terms, the amount of content available [supply] is greater than the amount of content that can [...]

By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demographic, [...]

There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It’s become common for publishers to close their comments sections or to leave them off completely—new media site Vox, [...]

If you’re one of the nearly 650 million active members of the Twitter community, you have almost certainly wondered how to get more followers. Unfortunately, though, many commonly accepted methods for attracting new followers involve a great deal of persistence and some spammy practices.

Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts and insights online; the site’s recap format may [...]

Influencer-driven content marketing can be a marketer’s best friend – it’s a strategy aimed at fostering credibility, influence and, ultimately, action. According to content marketing expert Lee Odden: “By incorporating relevant influencers that can inspire action with your content marketing efforts, you can reach new audiences with brand messages that are credible and trusted.” Yet [...]