Hubspot’s newest collaborative ebook features real content-marketing advice from some of the industry’s top digital marketers. Titled Content Hacks: 34 Tips & Tricks for Planning and Creating Content, this guide provides plenty of insider advice, minus the preaching. It’s a valuable tool for every marketing team, whether for kicking off a content campaign or sharpening skills [...]
Having solid mathematical data lends veracity to your posts. But in your rush to present readers with loads of great data, you might be undercutting their comprehension and making your text less readable overall. Words and numbers don’t always work well together — not in your readers’ brains and not in your blog posts.
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities? Enter the art of crafting the pitch angle. Adding these ideas and best practices to your [...]
As marketers, we’ve spent the past two years harping on how important content marketing is to the success of your brand and your website. But we’ve failed to bring much attention to the dirty little secret lurking in the shadows: paid promotion. While this type of tactic is far from new, it’s gaining more traction [...]
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.
Last week, the Internet was abuzz about an inspiring new toy company that sought to empower girls to think creatively and fill a void in the science and engineering industries. GoldieBlox released a YouTube video that creatively showed a young group of girls bored of the typical girly, pink, unimaginative toys that are advertised to them every day. [...]
Just over a year ago, HubSpot Senior Blog Strategist Pamela Vaughn, posted an article touting the importance of including product content in content marketing strategies. Her advice is more important than ever but, unfortunately, it seems to have fallen on deaf ears. Most marketers understand the importance of blogging, creating advanced content and top-of-the-funnel marketing [...]