The era of traditional SEO is waning, tried and true tactics are becoming less effective, and Google is getting smarter and smarter about penalizing black hat tactics every day. What’s a marketer to do? The era of digital marketing is here, and with it comes a strategy to keep the SEO nightmares at bay, and [...]
Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were being blamed for kicking newspapers to the curb for good, which meant that Internet users were often a topic of discussion.
Online publishing is changing the way companies create and distribute content. For better or for worse, it’s shaking the foundations of once-secure publishing houses, newspapers and periodicals, and it’s claiming brick and mortar victims daily.
As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach out to their audiences anytime, anywhere.
Having a content subscription no longer means waiting for something to be sent to you in the mail — now, it means buying access to premium digital content online. In a move that won’t surprise many, Google’s video channel YouTube is poised to launch a premium subscription model as early as this week.
On February 5th of this year, more than 100 million homes watched Dodge’s Super Bowl commercial, which used branding to detail the lives of farmers. A narration by broadcasting legend Paul Harvey accompanied pictures of hills and plowed fields, hard faces and soft expressions, coupled with camera angles showing the many facets of farm life. Many parties [...]
People have literally asked millions of questions over the past few years on Quora, the social network that aggregates questions and answers for just about any topic you can imagine. Quora is a massive trove of information that can be used in many different ways by both individuals and businesses.
Last week, Google+ users started noticing an additional option in their “Contributor to” section: a past or current contributor drop-down. As of today, the option appears to be global. The “Contributor to” section is a requirement to establishing Google Authorship. Here, authors can list which blogs they contribute to. Now, authors can differentiate between blogs [...]
On Monday, the world witnessed yet another senseless act of violence with the explosions during the Boston Marathon. This is one of many senseless acts of mass violence that occurs regularly throughout the world. My sincerest condolences go out to the victims and their families. As a war veteran, I’ve seen and felt the after-effects [...]
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film Snakes On A Plane included recommendations for new memorable lines specifically for him. Some of those lines were actually written into the script. After years [...]