Courtesy, suaveness and sophistication: three characteristics of those who are debonair. We’ve all come across someone this refined and found ourselves impressed, intrigued or pleased by the interaction. Their confidence and charm attract us and make us want to develop a relationship with them. Consider how displaying these characteristics through social media could do for [...]
Most companies don’t invest time in social media because of one of two reasons—they don’t have the time, or they don’t have the money to hire a social media professional. Building an online community is essential in online branding and promotion, though. A strong online community will increase your reach and digital influence—which garnishes more [...]
As early as April 9th, Google began rolling out a new profile feature to its Google+ network that many believe may have Google Authorship and AuthorRank implications. Users can now specify whether they are a “current” or “past” contributor to a blog listed in their “Contributor to” section.
The Internet’s all aflutter over the news that Tumblr has shuttered Storyboard, its navel-gazing experiment in journalism, after just one year. The platform was created to shine Tumblr’s digital spotlight on carefully curated user-generated content, as well as original content created by its editorial team.
AuthorRank isn’t here yet, but there’s no reason to believe that it won’t be a significant ranking factor sometime in the future. Members of Google’s top brass have signified that it is coming down the pipeline, and that publishers should prepare. Eric Schmidt himself has said that “the trust cost of remaining anonymous … might [...]
You likely hear this question every time you make a customer service call or order a meal, but how often do you ask this question as a marketer? Within this simple question lies the five core components of today’s most successful Internet marketing campaigns that are making companies the hot topics of their industries.
Two trendy job titles have emerged in the marketing world that evoke equal parts reverence and confusion. Many businesses who haven’t already hired either a Social Media Manager or a Community Manager are scrambling to post these openings on their job boards as social media becomes a more integral aspect of their marketing mix. Unfortunately, [...]
It’s April, the second quarter has begun, and spring is here! Springtime isn’t just a great time to put your winter clothes away and clean your a garage. It’s also a great time to review and refresh all of your social media channels, especially if you haven’t reviewed them since after the holidays. Here’s a [...]
Spotify made its traditional media debut this week with a TV commercial aired during an episode of NBC’s The Voice. The online streaming music service was founded in Sweden in 2006, and made its way stateside in 2011. Spotify’s popularity has only grown since then—a million of Spotify’s 6 million global paid subscribers live in the U.S., with millions [...]
Everyone seems to have a blog nowadays – from entrepreneurs to marketers to small businesses. Microblogging platforms like Twitter have quickly gained popularity in recent years as the phenomenon of shortened, rapid-fire posting took off globally. Among the networks that have benefited from the blogging craze is Tumblr, the New York-based startup that is nearing 100 [...]