The “nonstyle” of #normcore has emerged fully formed on social media, courtesy of a NYMag.com article about the phenomenon, and brands are trying to figure out whether or not it should be A Thing. Simply put, normcore is a fashion aesthetic that favors a “self-aware, stylized blandness.” Can middle-of-the-road brands use it to sell more mom jeans and sensible [...]
In the wake of National Girl Scout Cookie Weekend, many of us are shamefully looking at the empty Thin Mint boxes sitting on our counter. Some may already be returning to our original cookie source, asking (for a friend) if they still have cookies available. But we’re not just hooked on the cookies: we’re hooked [...]
This previous blog post about cringeworthly things businesses are doing on social media might have left you wondering exactly how to avoid these offenses while you build your community. It’s fairly easy if you follow the rule of thirds.
As marketers, we’ve spent the past two years harping on how important content marketing is to the success of your brand and your website. But we’ve failed to bring much attention to the dirty little secret lurking in the shadows: paid promotion. While this type of tactic is far from new, it’s gaining more traction [...]
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
Last week, the Internet was abuzz about an inspiring new toy company that sought to empower girls to think creatively and fill a void in the science and engineering industries. GoldieBlox released a YouTube video that creatively showed a young group of girls bored of the typical girly, pink, unimaginative toys that are advertised to them every day. [...]
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar that can [...]
With the digital marketing world evolving at such a rapid pace, marketers have to be innovative to keep up and get ahead of the competition. Many business owners subscribe to the myth that their product or service is a cure-all for customer problems; but even if that product or service does appeal to a broad [...]