As marketers, we’ve spent the past two years harping on how important content marketing is to the success of your brand and your website. But we’ve failed to bring much attention to the dirty little secret lurking in the shadows: paid promotion. While this type of tactic is far from new, it’s gaining more traction [...]
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
Last week, the Internet was abuzz about an inspiring new toy company that sought to empower girls to think creatively and fill a void in the science and engineering industries. GoldieBlox released a YouTube video that creatively showed a young group of girls bored of the typical girly, pink, unimaginative toys that are advertised to them every day. [...]
Every PR professional has an arsenal of digital tools she uses to stay on top of the news, connect with journalists, identify social influencers, research media outlets and track media coverage results. While you may know of many PR-specific tools for press releases and editorial contacts, there are several free tools flying under the radar that can [...]
With the digital marketing world evolving at such a rapid pace, marketers have to be innovative to keep up and get ahead of the competition. Many business owners subscribe to the myth that their product or service is a cure-all for customer problems; but even if that product or service does appeal to a broad [...]
The digital socialsphere constantly barrages consumers with content from various newsfeeds, social channels and touchscreen devices. As a result, generic marketing content tends to get lost in the clutter and becomes ineffective. The decline of this “one-size-fits-all” content strategy has given rise to a new era of highly targeted, personalized marketing.
Lululemon is no stranger to controversy: in addition to selling sheer, pill-prone pants and refusing to stock plus-size merchandise, the yoga apparel retailer is dealing with recent comments from its cofounder that it’s not the quality of the pants that are the problem–it’s the size of wearers’ thighs. “They don’t work for some women’s bodies,” said [...]
Pop culture has a weird way of unearthing things that are unknown and exploiting them to the point of staleness. We saw it happen this summer with The Harlem Shake. The actual Harlem Shake which dates back to 1981, was made popular in 2001 by Harlem rapper G. Dep and resurfaced in 2006 as the [...]