Behind the scenes at Slingshot SEO is a unique group of SEO professionals who make our organization thrive. Our employees are commonly referred to as “Slingshotters.” A Slingshotter is dedicated to continually breaking new SEO ground, staying in front of the SEO pack and producing impressive results for our clients.
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This post was written by a Slingshot SEO Client Success Manager. Its purpose is to share a success story of a brand consolidation SEO process — a complicated task with thousands of variables to manage. This post provides a use case for similar search media efforts. All comments, suggestions, and questions are welcome. In May [...]
No one starts a war–or rather, no one in his sense ought to do so–without first being clear in his mind what he intends to achieve by the war and how he intends to conduct it. – Carl Von Clausewitz, Military Theorist This is the fifth and final post in a series on Slingshot SEO’s [...]
(Inspired by the dinner party at Google’s house when JC Penney showed up drunk) Without search, the Internet is a chaotic mob – just a huge herd of people standing around, with only limited ways of getting to know each other. Search engines like Google make a point of connecting people, and they do so [...]
In SEO, ranking fluctuations are part of the business. Similarly, extreme ranking drops are also part of the business. However, as professional SEO consultants we realize our response to these occasional setbacks is what sets us apart from lesser SEO practitioners. Further, as professionals, we should have both the processes in place to address rankings [...]
If you’re in the marketing department of a public company and your company doesn’t rank on the first page of Google organically for the products and services you market, you’re either pursuing the wrong SEO strategy or not pursuing any strategy at all. You may just assume that someday Google will wake up and place [...]
Building a stronger, more developed local community is a critical goal here at Slingshot SEO in order to ensure a well-balanced business environment for the future Indianapolis. To help serve this cause, we are proud to be a sponsor of Training Inc.’s 2nd annual “Teeing up for Training Inc.” golf outing. Training, Inc.’s mission is [...]
Slingshot SEO is proud to have been named an Indiana “Company to Watch“ for 2010. The award, given to 41 Indiana businesses this year, recognizes companies that make an impact by providing valuable jobs and contributing revenue to the state’s economy. “To be chosen among the other companies on this list is quite an honor,” said [...]
June saw a huge month of growth here at Slingshot. In addition to hiring four new full time employees, including an SEO consultant, accountant, and two salespeople, it was announced that we have just become trusted partners with ExactTarget. If you’re not familiar with ExactTarget, let me acquaint you. Started right here in Indianapolis back [...]
Does your website have images? Of course it does! Images make content more lively and attractive, helping to keep a visitor’s attention focused on your message. Too often, however, we see websites ignoring the few easy guidelines Google has published regarding how to optimize images. Following these rules takes little effort, helps a search engine [...]