Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
As newspapers struggle with dwindling advertising revenue, those journalists who’ve been lucky enough to retain their jobs must try harder to be relevant. They might pick up a new skill—like video-editing—to show they’re evolving along with modern media. And as they always have, journalists are thinking about what people want to read, and which story [...]
Editors, grammar Nazis, language mavens and other logophiles have been saying for a long time that good grammar is more than just window dressing, and now we have data to back up that assertion.
I remember when I was a young, hopeful, aspiring writer, sitting at my desk, dreaming up new worlds and putting them on paper. I just knew that when I grew up, I would make my living as an author. That someday my name would appear alongside Twain, Wharton, Vonnegut and Hemingway. That I would write [...]
Once upon a time, having a blog made you the exception. Now, it’s the status quo. Back in the day, bloggers were just digital personalities shouting opinions from their WordPress podiums to anyone on the internet who cared enough to listen. But today, blogging is not just for the DIY crafters and political bashers. Businesses [...]
We all know that content is king, and in order to stay ahead of your competitors you need awesome, badass content. But if your blog ideas seem unoriginal or mediocre, you may be experiencing blogger burnout.
Understanding your audience means a lot more than knowing why they read your content and why they select your solution—it also means understanding what they love about your competitors, and why they buy from them too. With the right digital research process, you can unlock what works for your competitors and start making it work [...]
In our modern, hyper-connected, round-the-clock digital culture, it’s nearly impossible to avoid egocentric content that’s mainly out there to serve number one—the person who wrote it.
Or, maybe not. But Google+ will try! This week, on the heels of Facebook’s announcement, Google+ announced embedded posts. This new tool will allow bloggers to embed Google+ posts on their site, just like Facebook.
The “rant” blog post has been around since the first blogs were published in the 1990s. They do well for some and not so well for others. At its most basic, the rant post allows an author to express disagreement or anger over something or someone in an aggressive way. Personal blogs publish rants all [...]