There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It’s become common for publishers to close their comments sections or to leave them off completely—new media site Vox, [...]
On January 20, Google’s Matt Cutts went public on his personal blog with the confirmation of a long-foreseen omen for internet marketers—the decay and fall of guest blogging for SEO. “Guest blogging is done; it’s just gotten too spammy,” Cutts proclaimed as the dismal wails of SEOs could be heard far in the digital distance. [...]
Google launched the Hummingbird update sometime last August, but SEOs, online writers and editors and search professionals everywhere are still trying to figure out what it means for their daily work lives. Google is (as usual) rather tight-lipped about specifics, but through public talks and blog posts, it has revealed some interesting information about how [...]
Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels and podcasts. Not this marketer. This marketer is doing the complete opposite: convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldn’t subscribe to our blog. It’s a reverse [...]
Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. For [...]
If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to [...]
With only 216 million users (September 2013) compared to Facebook’s 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist. It’s ridiculously easy to use. And it has some pretty exciting elements. Here are 6 of Tumblr’s most brilliant features.
If you work in marketing, chances are you’re immersed in at least one social network. While scrolling through your timeline or newsfeed, you’ve probably come across a quintessentially titled Upworthy article. Others have tried to copy Upworthy’s headline styles, to greater or lesser success. Some sources, however, really ought to stay away from the style.
Whether you write content for a client, blog for your personal brand, or write on the company blog, you’re constantly writing. Most of the time, your writing is inspired by a personal experience or some specialized information that you possess. While it’s tempting to qualify what you’re saying by sharing your personal story, it’s a [...]