Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. For [...]
If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.
When we think of writer’s block, we picture a solitary figure alone in a cabin trying to pen a novel. But writing can often feel just as challenging for marketers trying to get through a blog post, an ebook or other types of content creation. The only real secret to clear, consistent writing is to [...]
With only 216 million users (September 2013) compared to Facebook’s 2.1 billion (January 2012), Tumblr may not be the most popular social media site, but it definitely deserves more recognition. The design is streamlined and minimalist. It’s ridiculously easy to use. And it has some pretty exciting elements. Here are 6 of Tumblr’s most brilliant features.
If you work in marketing, chances are you’re immersed in at least one social network. While scrolling through your timeline or newsfeed, you’ve probably come across a quintessentially titled Upworthy article. Others have tried to copy Upworthy’s headline styles, to greater or lesser success. Some sources, however, really ought to stay away from the style.
Whether you write content for a client, blog for your personal brand, or write on the company blog, you’re constantly writing. Most of the time, your writing is inspired by a personal experience or some specialized information that you possess. While it’s tempting to qualify what you’re saying by sharing your personal story, it’s a [...]
The beginning of a new year is a time to look back at what went well — and sometimes not so well — in the preceding 12 months. One of the best ways to do this for your blog is to analyze your top 10 blog posts by page views. This can give you some [...]
Think for a moment about some of the blogs you visit most often. How many of those do you visit primarily because you enjoy the writer’s style and way with words? How many of them do you frequent because they have good, easy-to-digest information?
Ever wonder why people bother arguing on forums, blogs or social media? If you’ve witnessed one of these heated debates, you probably found that, in the end, no one ever changes their mind. The only change that occurs is when the users who stand quietly by decide to block their controversial friends from their feed.
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?