Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are [...]
Google Analytics (GA) recently announced the creation of a new feature called the Cost Data Import Tool. The idea behind this tool is pretty easy to understand: you manually import costs related to the online advertising channels that you track through GA, and then you’ll be able to subtract this cost from the revenue that’s [...]
While attending SES San Francisco this year, I was able to watch an incredible keynote by none other than the Google Analytics creator himself, Avinash Kaushik. During his presentation, he drew an in interesting analogy in website data analysis called “the one-night stand.”
Google has enabled Google Analytics users to apply to a whitelist to gain access to the attribution modeling tool that was previously only available to the enterprise GA package ($150k per year!). This is awesome news since current attribution modeling methods require quite a bit of spreadsheet work.
The linear attribution model is a balanced way of attributing online sales and goal achievement to specific online marketing channels. In this post, I will discuss the strengths and weaknesses of the linear attribution model. Please download our Multi-touch Attribution eBook if you want to know more about multi-touch attribution and the various data models.
It’s been said that what gets measured gets done, and improved upon. For the Social Media Manager engaging with communities across multiple channels, analytics are critical to proving ROI and honing future campaigns. Many social network have built in analytics tools, but if you’re looking to include more complex data-points, it may be appropriate to [...]
On the first Friday in May, I had the pleasure of joining Jeff Jordan, the Social Media Product Manager at Adobe, and Beth Perell, VP of Communications & Information Management at Goodwill Industries International for a panel discussion – Feeling Socially Awkward: A Strategy for Measuring this Hip New World – at the inaugural Infinitive [...]
We saw the posts on Intelligent Positioning and Search Engine Watch earlier this month and did the exact same study but with a larger (2955 SERPs), more diverse (1-9 words in length) set of keywords. We used keywords serviced for real clients, which provide a sample representative of more competitive, valuable, and realistic SERPs.
As comScore recently reported, Cyber Monday 2011 was the heaviest online spending day in history, with $1.251 billion in online sales – up 22% from last year. Thanksgiving night and Black Friday are generally acknowledged as the start of the holiday shopping season and some of the busiest in-store shopping days, but as more retailers are [...]
This week, Slingshot SEO’s Research & Development department released its first research project, “Mission ImposSERPble: Establishing Google Click-Through Rates” – a study on user search behavior that was over two months in the making. The study examined CTR for non-branded keywords in organic positions 1-10. We’d like to give a special thanks to SEOmoz for [...]