As someone who watches a lot of YouTube videos, I’m used to seeing a lot of ads. I’m also used to skipping them when I’m allowed. If I could talk to the folks who make these ads, my call to action would be pretty simple: Please stop interrupting me when I’m trying to relax in [...]
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Facebook has had its fair share of bad press within the last year. The company’s IPO last May was panned by many as an across-the-board disaster, resulting in sinking shares, bad publicity and shareholder lawsuits that are only now arriving at a settlement. And, of course, many Facebook users were recently notified that they might receive a little cash for having [...]
As more and more commerce, thought leadership and information exchange occurs digitally, your brand is in danger of being lost in communicative cacophony. In order to plant your flag in the digital marketplace, your message must be crafted to compete with the surrounding noise. In this blog post, we will examine five best practices that [...]