Swiffer has always had a problem with women, or at least with marketing to them. Perhaps as a way to combat their women unfriendly ads, or perhaps as a way to get women back in the kitchen, Swiffer has now appropriated 1940 labor and women’s rights icon Rosie the Riveter, and handed her a mop.
Blog
Like a lot of bloggers, I started out my career in the college newsroom. I was especially lucky enough to be in J-school around the same time that blogs were being blamed for kicking newspapers to the curb for good, which meant that Internet users were often a topic of discussion.
It was a dark and dreary day. I sat at my desk, sullenly staring at my keys, trying to think of a good blog post topic.
Marketers like to talk about creativity, but we’re relying more and more on tools to help us understand our clients’ markets and what their customers are looking (and searching) for. In focusing on the data we’re gathering, we’re also finding ourselves in a squishy place where creativity needs to be actively reintroduced.
Maybe your editor is on vacation, or maybe you’ve never had an editor. Maybe you’re just trying to expand your skill set. Whatever the case, you’ve suddenly found yourself faced with a whole lot of words that you’re going to have to make sure actually are words. Take a deep breath, and go through these steps to [...]
Picture it: You, at your desk, writing the Next Great Blog Post. You’re on a roll. You’ve used every adverb you know, connected every prepositional phrase you can find, and you’ve barely reached the end of your first paragraph. The burden of a writer is so heavy, but so glorious. Except—chances are good that about [...]
Writing is hard. Writing about technology is even harder. Do you err on the side of making the fabled Internet basement nerd happy by including ALL the specs? Or, do you ease off a bit and tailor the content for someone’s grandma who wandered onto your site somehow and is now itching to buy some [...]