The term “blog” was coined in 1997 by Jorn Barger as a shortened version of the “web log.” That was 16 years ago. Time for a change perhaps.
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us on our toes, but it’s not doing anything that hasn’t been done for over 300 years in media and publishing. They’re just looking out for their users…or, I should [...]
Simply said: Yes. As are many celebrities whose work has not only drawn us to them, but has also stood the test of time. Fact is, becoming famous and staying successful is building a brand. And it starts with building a loyal following—a community.
Many colleges and universities are still relying primarily on outbound marketing techniques such as telemarketing and direct mail in order to generate alumni donations. At the same time, those institutions are sitting on a potential content marketing goldmine. The built-in network of current students, alumni, administrators, and professors could be leveraged to author expert content. [...]
As you consider content that converts, don’t take personal blogging for granted. Here’s an example of how a former entertainment lawyer changed his life and is helping educate and fix an industry through his blog.
When free broadcast television was much more relevant, programs from The Ed Sullivan Show to The Cosby Show and from M*A*S*H to Seinfeld had massive audiences. But there was a late night talk show whose host actually built a comedy community without the Internet: NBC’s The Tonight Show with Johnny Carson. If you were a comedian or simply appreciated humor, you were in.
After 30 years in marketing, it took a country song to help wake me up to inbound marketing and building community. To be exact, it was country music star Mark Chesnutt and what he was doing to extend his career after charting 14 No. 1 hits, 23 top ten singles, four platinum albums, and five [...]