Content marketing campaigns can fail for many reasons. Maybe the research wasn’t thorough enough, the quality of the content itself was mediocre, or the promotional efforts never gained traction. Even the most well-intentioned and seasoned content marketers can stumble at any stage of a campaign, but a more fundamental breakdown at the level of intent [...]
There are few things that get people more excited than bacon. If you don’t believe me, just check the #bacon hashtag on Twitter. For those of us who do partake in the cured pork delicacy, you’ve probably had the experience of ordering up a plate only to have a cold, greasy and floppy strip of [...]
As traditional media outlets compete for eyeballs and ad dollars, a few innovative players have emerged as masters of rich digital content publishing and social interactivity. Following their acquisition by AOL, The Huffington Post launched HuffPost Live on August 13, 2012 as a ”more relaxed, more free-flowing, and much more spontaneous and interactive” method of delivering the news of [...]
On March 6th, Google+ rolled out an update to their profile pages that includes three significant layout changes. Brands with a presence on Google+ should take advantage of these new features as soon as possible in order to optimize their pages. Here’s a quick rundown:
Nearly a year after the concept of AuthorRank first started getting online marketers excited, we’re now entering a period of cynical backlash against the so-called “future of SEO.” It’s true that AuthorRank, otherwise known as “Agent Rank,” isn’t yet a Google ranking factor. A requisite to building AuthorRank is establishing Google Authorship, which ties content [...]
A rebrand is a long and involved process. It seems like there are a thousand tasks associated with a name change or logo update. For those businesses and organizations who are active and highly-visible on social media, great care must be taken to introduce a new brand to existing followers without alienating them.
Writing advanced content like an eBook, white paper or guide is hard enough without having to worry about promotion. However, much of the effort put into creating a significant piece of downloadable content is often wasted because the release and promotion aren’t thought through or executed effectively and creatively. Here are seven ways to promote [...]
Unless you’ve been living under a rock this past week, you’ve no doubt been inundated with numerous variations of the Harlem Shake video. Though it seems like every business, organization and team in the world has posted their own take on “Sh*t (Somethings) Say,” “Call Me Maybe,” “Dollar Shave Club” and “Gangnam Style,” it’s important [...]
We all know that creating great content isn’t easy. It’s hard enough to generate relevant topic ideas, let alone execute on them. Luckily, there are many online tools that can help you ideate quickly and effectively. Here are four free tools for generating relevant and engaging content ideas.
On February 4th, YouTube announced a new Channel design. Though it is currently in limited beta, the new design will soon be available to all users. YouTube Channel design refreshes are nothing new – and typically frequent. However, this update includes the addition of two significant features that were previously unavailable. Here’s the lowdown.