Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
Today’s family-and-food fest will end early for thousands of retail workers: stores like Walmart, Kohl’s and Macy’s plan special Thanksgiving Day hours for shoppers eager to cut down on family togetherness and get a head start on Black Friday deals. But one retailer’s mission to capture what’s arguably the most tedious part of holiday shopping [...]
In September of this year, Italian pasta maker Barilla found itself in hot water when its president, after being asked if a same sex couple would be featured in one of its commercials, said that “gays could eat someone else’s pasta.” Since then, a worldwide boycott has forced the 130-year-old company to rethink its advertising strategy. [...]
The news of Demand Media’s rapidly falling value isn’t necessarily the death knell of content farms, but it is a sign of a fundamental shift in how Internet users value online content. Sites like eHow, Examiner.com and the Yahoo! Contributor Network are still getting views, of course, and will for the foreseeable future.
Content personalization is the future when it comes to digital and social media marketing. Making a personal connection with individual audience members can give a brand the opening it needs to build a lasting relationship with potential customers and strengthen existing relationships.
What’s your professional passion? What makes you get up every morning and look forward to your daily commute to the office? What really matters to you? TEDxIndianapolis attempted to help some of its nearly 1300 attendees answer those questions. Eight hours packed with music, art, dance, games and informal talks fed the audience plenty [...]
If you started this week with a case of the Mondays, it might have been hard to share that news with your friends on Facebook. Yesterday morning, the social network was partially down for many of its 1.2 billion users, making it impossible to update statuses, leave comments or upload photos.
Sponsored content seems to be everywhere these days; and although more news and media outlets are using it, it hasn’t gotten any less controversial. The news that the Associated Press (AP) is planning to introduce sponsored articles into its stream of stories on hosted sites and mobile apps has marketers and journalists wondering how their [...]
Twitter is spending considerable time and effort on building relationships with brands in various industries. From food to entertainment, the social media platform is working toward making itself an integral part of the overall online experience for millions of users.