Spring has officially sprung and for most areas around the country, agreeable weather will greet us this Easter weekend. That means lots of egg hunts, picnics, brunches and parties for people of all ages. Regardless of how your customers celebrate the holiday, many of them will be using social media throughout the weekend—and that offers [...]
There’s a reason that “Don’t read the comments” is such a common mantra around the Internet: it’s because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It’s become common for publishers to close their comments sections or to leave them off completely—new media site Vox, [...]
Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to recapture its good name and [...]
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.
Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts and insights online; the site’s recap format may [...]
When it comes to innovative content distribution strategy, Wu-Tang Clan ain’t nothin’ to f*** with. The legendary hip-hop collective is made up of content distribution pioneers, releasing classic albums both together and separately to maximize visibility and influence.
Thanks to the Washington Post, the future of news might look a little like Netflix or Amazon Prime. On Tuesday the newspaper announced a pilot partnership that will give subscribers of six metro newspapers free access to its Web content. By giving away content to paying customers of other newspapers, the Washington Post is creating [...]
Twitter celebrated its eighth birthday last week by taking its users on a trip down Memory Lane. The microblogging platform done more than provide another way for people to connect online; it’s become a 140-character storefront for brands. And as Twitter became more popular, more brands jumped on the tweeting bandwagon.
After months of online chatter about it, it’s finally happened: the annual fee for Amazon Prime has jumped from $79 to $99, and customers will have to determine whether the higher price is still a value. For some users, it’s a no-brainer: access to a wide selection of movies and TV shows through Prime Unlimited [...]