Around here at Slingshot SEO, we’re never just satisfied with “good enough.” That attitude would sort of be the modern-day equivalent of the famous Babe phrase, “That’ll do pig. That’ll do.” Yes, it’s heartwarming when the farmer delivers that unforgettable phrase to our favorite heroine of the swine variety … just after she wins the [...]
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Let’s just consider this blog Part Two of my last post, “Think Like a Journalist.” Here’s why. Google recently announced an algorithm update that should have you seriously thinking about restructuring your company’s content production strategy. You should be approaching it much in the same an online news team would map out a plan for [...]
My first encounter with a journalist didn’t quite live up to my expectations. Instead of sharing stories about the interesting people he had met, a Chicago TV anchor visiting my high school bemoaned the grueling hours and the lack of a personal life facing journalists. He sternly warned the group of stone-faced juniors and seniors [...]
The recent Netflix fiasco should give business owners — both large and small —a powerful case study in the need to openly communicate with their client base. According to a recent report by the Associated Press, the video subscription service already has lost about 800,000 customers in the wake of a price hike. And it’s [...]
When you’re working in an industry that’s unfamiliar to the average person, more than likely you’re prepared to give at least a 5- to 10-minute answer to the question, “What do you do?”
“What do you do?” For those of us working in the SEO industry, there’s no way to answer this question in 20 seconds or less, especially if you’re encountering about 98.5 percent of the population. When it comes to professions, SEO comes nowhere close to qualifying as the “oldest.” Search engine optimization is about as [...]
In this age of technology, cheating has never been easier. No, I’m not talking about cheating on your better half. That’s an entirely different story that – as we would say here at Slingshot – doesn’t fit into our RELEVANCY standards for this particular blog.
When it comes to creating art, I’m a wimp. For those who know me, I’ve got this thing called a “major block” when it comes to plastering paint on canvas. My cabinets are stocked with everything it takes to create a facsimile of a masterpiece … acrylic paints, watercolors, brushes, palettes, canvasses, Mason jars. I [...]
For years, I’ve been preaching on behalf of the shorter article … even in my print days. In a world dominated by CNN Headline News, breakfast-, lunch- and dinner-on-the go, overnight deliveries and promises of miraculously fast weight loss, it’s obvious we’ve become a culture accustomed to instant gratification. Who has time to read a [...]
Have you ever come across a dessert you didn’t like? Sure you have. Think about it. I’m talking about a Mile-High Chocolate Cake glisteningwith frosting that ends up tasting as dry and flavorless as 5-day old bread. If it truly was bread you were chowing down on, it wouldn’t be all that disappointing. But dessert? [...]