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Facebook has taken a significant amount of criticism recently. If you listen closely, you’ll hear rumblings from marketers and businesses that Facebook is no longer the number one social media tool for marketing and promotion. Historically, Facebook has provided useful demographic targeting tools for marketers. However, after the IPO, many marketers who invested in Facebook [...]

Congratulations! You’ve successfully completed the first step in using social media for SEO: creating quality content and building your own social communities. However, all of that researching, writing and publishing content will be for naught if it doesn’t reach your target demographic. One surefire way to ensure that your target audience sees your content (and [...]

The practice of using social media for SEO (Search Engine Optimization) is becoming increasingly important. In order to have your message resonate on social media (Facebook, Twitter, blogs, etc.) and, in turn, impact your business as it pertains to search engine ranking and online visibility (and eventually in terms of profit), there are a number [...]

Influencers—that is, people on social media who have a large following, easily influence trends, and can drive immense amounts of buzz with one share—are the celebrities of the social media eco-system. These influencers exist because of the quality of content they produce and share. Their opinion is valued in the communities they represent, and others [...]