On February 5th of this year, more than 100 million homes watched Dodge’s Super Bowl commercial, which used branding to detail the lives of farmers. A narration by broadcasting legend Paul Harvey accompanied pictures of hills and plowed fields, hard faces and soft expressions, coupled with camera angles showing the many facets of farm life. Many parties [...]
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Have you ever watched The Dark Knight Rises and Batman & Robin back-to-back? Aside from the obvious question of why anyone would watch the latter, what’s the biggest difference? If you answered everything, then congratulations on guessing correctly. One is linked to realism (as close as possible), and the other is campy, stupid and responsible for destroying a film franchise. [...]
“Social media isn’t viable for business.” “Facebook ads don’t encourage CTR.” “Social media is so fragmented that there’s no way to use it effectively to generate ROI.” Most traditional thought leaders agree with the above statements. The basic misconceptions about social are rooted in the previous 50+ years of marketing absolutes that suggest advertising is [...]