“When you play the game of thrones, you win or you die. There is no middle ground.” – Cersei Lannister That may be a little extreme when discussing modern day gamification, but in terms of the Seven Kingdoms fighting for the Iron Throne, Cersei speaks truth. Game of Thrones not only deals with the aforementioned [...]
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There are lots of buzz words and phrases being thrown around these days within the inbound marketing industry, but the one that makes my heart skip a beat is (drumroll, please) … brand advocacy! You might think that an advocate is someone who RTs a brand or consistently uses a company’s coupons or loyalty cards, [...]