According to HubSpot, brands utilizing email lead nurturing produce, on average, a 20 percent increase in sales opportunities, However, crafting a good nurturing program that meets or exceeds the average can present many unique challenges. It’s truly a left-brain/right-brain exercise. But with the right strategy and the steps below, you can overcome the challenges associated with email [...]
This year, we published 205 blog posts by nearly 50 different authors, on topics ranging from technical SEO, content marketing, social media and corporate culture – with lots of room left over for Star Wars and Mad Men references. The following are our ten most popular blog posts (by traffic volume) of 2012:
You’ve probably heard that “content is king,” but content that can’t get found through social media or search engines is barely a peasant. For content to win at search, it needs to serve your niche and help solve problems that people in your industry are struggling with.
For marketers that haven’t dove head-first into social media, getting started can feel a bit overwhelming. What networks should I target? What content should I distribute? Why am I even here? Is it for customer service? Reputation management? Thought-leadership?
Inbound Marketing is one of those terms that means a lot of different things to a lot of different people. That inevitably gives rise to many competing schools of thought and strategies for executing an inbound marketing campaign.