Today, thought leadership is in high demand by consumers. As a result, marketers are turning to producing advanced, premium content for building relevancy online and increasing conversions. Unfortunately, over time, premium content offers can grow stale and lack value. In order to maximize conversion efficiency and maintain relevancy, the occasional advanced content audit is recommended. [...]
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Twitter is a newfound addiction of mine—I peruse my newsfeed and post tweets regularly now. Prior to my internship here at Slingshot SEO, I wasn’t nearly active enough, but it’s a massively important social media outlet worth my attention. As a relatively new user, my tactics for effectively using Twitter weren’t fully realized until I [...]
Apple is the forerunner in the technology sector due to its innovation and the seamless execution of its business processes. But how does Apple continue to be so innovative? Simon Sinek attributes it to a concept called the Golden Circle—in the most basic sense that people do not buy what you do, but rather why you do [...]