Whenever the discussion turns to content, I hear more and more marketers complain, “no one is reading my content.” Sometimes it feels like that next blog post—or worse, that next ebook, video or other high-dollar piece of content where you’ve got to prove ROI—is a crapshoot.
The final week of September must’ve felt like the perfect storm for SEOs and marketers, with the news of a major Google algorithm update, Hummingbird, following quickly on the tail of the 100 percent “not provided” keyword reality news. But savvy marketers and SEOs need not worry—we’ve collected some thoughts from the experts’ experts. Here’s [...]
Understanding your audience means a lot more than knowing why they read your content and why they select your solution—it also means understanding what they love about your competitors, and why they buy from them too. With the right digital research process, you can unlock what works for your competitors and start making it work [...]
“Our friend, Mr. SEO Keyword Phrase, was a great man. Well, not really a man, but a nebulous term used to describe the words people typed into tiny search bars to find what they needed. Somewhere around September 23rd, 2013, our dear friend, Mr. Keyword, was tragically killed in a hit-and-run accident by the mighty [...]
A marketing staff is only as good as its ability to bring in business and justify its budget. The best Chief Marketing Officers and Directors of Marketing know that proving ROI is the bottom line. And yet marketers keep making the same mistakes. Here are three digital marketing blunders that you can’t afford— and how [...]
Company culture can make the difference between a fine-tuned, high-performance machine and a rusty old station wagon. We at DigitalRelevance like our engines loud and our cars fast. We work together and play together in a culture that supports teamwork and fosters innovation. Here are four things about our culture you can adapt to make [...]
Sometimes, you can really get to know someone by taking a look at his or her interests and hobbies. Today, we’ll look at one of our consultants and try to understand the man behind the madness – by examining his schedule for this weekend’s GenCon 2013 gaming convention in Indianapolis.
The impact and importance of remarkable on-page content and earned media has never before been greater than in our post-Penguin 2.0 marketing world. Thankfully, these quick tips can help you generate online content in each stage of your sales and marketing funnel that’s infinitely useful for your sales department AND your users.
Buying decisions are influenced by our social connections and trusted online resources more than ever before. Find out how all of the above lead from discovery to purchase in a brief moment.
Working after hours at an agency can be quite the experience. The combination of deliverable reviews, data crunching and process definition, mixed with an empty office and some zany consultants, ultimately leads to shocking discoveries in the search landscape.