Working after hours at an agency can be quite the experience. The combination of deliverable reviews, data crunching and process definition, mixed with an empty office and some zany consultants, ultimately leads to shocking discoveries in the search landscape.
With Salesforce’s latest acquisition of Indianapolis digital marketing company ExactTarget, the signals are clear: we’re in a digital arms race, where the heavies get heavier even as they continue to have their heads in the clouds. The race is on, and the weapon of the age is clear: data. Sign of the times The breaking [...]
The era of traditional SEO is waning, tried and true tactics are becoming less effective, and Google is getting smarter and smarter about penalizing black hat tactics every day. What’s a marketer to do? The era of digital marketing is here, and with it comes a strategy to keep the SEO nightmares at bay, and [...]
Any page of content you write is wasted without providing somewhere for your readers to go. Crafting the perfect call to action in text doesn’t have to be rocket science – in fact, if your website is already optimized for SEO, then you’ve got a roadmap for CTAs already. Using this roadmap, you’ll have a [...]
Your audience should be top of mind with every piece of content you create. Unfortunately, many marketers struggle with the concept of personas. Here are some tips for connecting with your audience in order to deliver the right message at the right time over the right channel – all in a compelling way.
Whether you work in-house or for an agency, you’ll have no shortage of challenges in your role as a marketer. You might face marketing problems ranging from a strategy that targets the wrong audience to a lack of respect for marketing within your organization.
We all know that in the business world, sometimes it’s who you know that matters most. Connections made and relationships nurtured can lead to the next employment opportunity, the next big sale, the great vendor partnership.
There’s that scene in Almost Famous where everyone’s gotten back on the bus after Russell flipped out at a party after a show. Too much beer, too much acid, and a rooftop proclamation of divinity followed by a two-story pool dive later, and here we are: in a borrowed pair of shorts and a towel, his band [...]
Three is the magic number — especially when it comes to being interesting, enjoyable or memorable. How can we use the mighty “Rule of Three” to help define our target user personae and create dynamite content that informs, entertains and converts? Trying to define your audience and develop a persona or personas for content creation [...]
ABC Nightline called it “a search tool like no other.” But how is Graph Search, Facebook’s newly arrived challenge to Google search, really different — and how is it relevant to the always changing world of search?