For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as a burnt-out major league pitcher who returns to his hometown and becomes a gym teacher, among other things, and hilarity ensues. Kenny fears no one [...]
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
In May of last year I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and original content in predefined categories to be [...]
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added that content shock will [...]
Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.
With the year coming to a close, it’s time to take a look back and identify those folks we believe had the biggest impact on the emerging content distribution and promotion industry. This year was most certainly the year of content marketing. However, it was also the year marketers learned that great content is king [...]
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.
Guess what? The only person who truly cares about the quality of your content is you. Pretty harsh, huh? It’s true, even if your content earns tens of thousands of visitors, thousands of social shares and hundreds of comments. If what you offer can solve a user’s problem and/or entertain the appropriate audience, that’s what [...]
It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
As stated in “Content Is King, But Distribution Is Queen and She Wears the Pants,” only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content [...]