OK, maybe you won’t really need tissues, but this headline was definitely inspired by Andy Hollandbeck’s poignant post on Upworthy, “that site that publishes those headlines.” Thanks for the idea Andy. . . you’ve created a monster. Now, let’s get back to the post.
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content. Five years ago, that type [...]
Content marketers from around the world are trying to get you to subscribe to their blogs, YouTube channels and podcasts. Not this marketer. This marketer is doing the complete opposite: convincing you to unsubscribe or not subscribe at all. In fact, below are 20 reasons why you shouldn’t subscribe to our blog. It’s a reverse [...]
For those who can stomach blissfully ignorant confidence, arrogance and narcissism, HBO’s Eastbound and Down, featuring Danny McBride as Kenny Powers, is a tear-jerking riot. The show features Kenny as a burnt-out major league pitcher who returns to his hometown and becomes a gym teacher, among other things, and hilarity ensues. Kenny fears no one [...]
Because marketing resources are both finite and precious, it’s important to get the most miles out of every campaign and effort deployed in the name of marketing, PR and sales. In the case of earned media, several action items can maximize exposure while optimizing its measureable impact.
In May of last year I wrote, “Why LinkedIn Just Got Less Appealing,” to voice the displeasure of myself and many others regarding LinkedIn Today’s (now called Pulse) abrupt content curation algorithm change. Prior to the eighth of that month it would curate the best mainstream, niche and original content in predefined categories to be [...]
Many in the online marketing and PR arena are abuzz about Mark Shaefer’s recent post on a concept he terms “content shock.” Its implications have the potential to impact the rookie content creator to the Fortune 50 CMO. After publication, his post was followed up quickly by Chris Penn, who added that content shock will [...]
Content marketing was all the rage last year and will continue to be for the foreseeable future. Adoption rates have skyrocketed among brands around the world. Every minute of every day, 100,000 tweets are shared, 571 new websites are created and over 347 blog posts get published.
With the year coming to a close, it’s time to take a look back and identify those folks we believe had the biggest impact on the emerging content distribution and promotion industry. This year was most certainly the year of content marketing. However, it was also the year marketers learned that great content is king [...]
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.