The good ol’ days of 2009 – weren’t they great? Back then, an SEO practitioner could do keyword research on fat-head phrases, create awful content around them, sculpt page titles and other meta data, play around with header tags and alt text and do pretty well in the search engines.
Everybody knows that Chuck Norris is invincible, right? His strength makes Superman look like a wimp, and makes Zeus appear to be a mere mortal. Everything he does strikes fear and awe in the hearts of everyone. Amazingly, he can accomplish tasks no other human on Earth could. He’s the only man who can sit [...]
On Monday, the world witnessed yet another senseless act of violence with the explosions during the Boston Marathon. This is one of many senseless acts of mass violence that occurs regularly throughout the world. My sincerest condolences go out to the victims and their families. As a war veteran, I’ve seen and felt the after-effects [...]
Samuel L. Jackson has gained quite the reputation over the years for having unforgettable lines in many movies. So much so, in fact, the online engagement around the 2006 film Snakes On A Plane included recommendations for new memorable lines specifically for him. Some of those lines were actually written into the script. After years [...]
Launching a new website can be a challenging task for any brand. Even seasoned online marketing professionals can struggle to manage the multitude of tasks that must occur in order to launch a ready-for-primetime, inbound-worthy site. Add to that the need to please all of the executives and other stakeholders, a seemingly near impossible task [...]
As previously described, earned media is analogous to organic product placement in a sitcom – it’s the online media version. This stands in stark contrast to contrived, paid placements like banner ads, native advertising or advertorials. Sort of like the difference between SEO and PPC – natural versus paid.
According to the Content Marketing Institute’s 2013 B2B Content Marketing Benchmarks, Budgets and Trends report, 64 percent of B2B marketers say they are challenged with producing enough content. This is a challenge that can be overcome easily with the right strategy and plan in place.
Prior to this century the youth of this nation were taught to always double space after a period, colon and some other rarely used punctuation marks. That’s the way I was taught in my high school keyboarding class (remember the home keys?). Up until the 21st Century this was a common typographical convention used by [...]
Earned media is a powerful way to turbocharge any inbound marketing program. It creates large spikes in positive, revenue producing metrics, while depreciating deleterious measurements like bounce rates. It’s also a tactic that can endow content marketing, light up the social graph and increase search engine visibility.
Marketing has been around a long time – and so has the marketing department. Much of the organizational chart for marketing was built to accommodate the deployment of outbound or interruption-based marketing. Early adopters of inbound marketing are finding that the traditional marketing organizational charts impede the efficient deployment of inbound campaigns.